Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program....
Denny’s Offers Scholarship to Varsity Bowlers
Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country....
Disney Stores Hype ‘Million Dreams Sweeps
Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort...
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
AT&T Runs Sweeps With Weekly All-America Contest
College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly....
Talbots Kids Launches T-Shirt Contest
Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores....
Goodlife Recipe Contest Calls for Consumer Pet Videos
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...
Coors Light Kicks Off New NFL Team Deals
Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others....
New York Woman Wins $25,000 Jeopardy Google Challenge
Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge. ...
Secret Dancer Search Lets Winner Star in Music Video
Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet....
Mike and Ike Flavor Contest Nets More than 60,000 Votes
Just Born has people buzzing about its latest summer promotion. ...
Heinz Offers Second Chance at Consumer-Generated Ad
H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV....
Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes
Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....
Hanes Canada Launches Instant Win Games
Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes....
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26....
Green Giant Pushes Veggies with Games, Videos
Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun....
Samsung Searches for Good Samaritans to Carry Olympic Torch
Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing....
Baskin-Robbins Launches Cake-A-Day Giveaway
Baskin-Robbins is out with a new promotion that offers the chance to win an ice cream cake of choice....
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