Netflix Pushes Academy Awards with Viral Video PromotionBy: By Amy Johannes Netflix Inc. is out with a campaign tied to the 79th Academy Awards telecast that lets fans create themed videos for a chance to win a membership to the online DVD rental service.... Harlequin, Sandals Search for Greatest Love StoryValentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts. The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion. ... Domino's Web Site Offers Music DownloadsDomino's is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product.... Chock full o’Nuts Auditions Jingle SingersChock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads.... Promotion Agency Extends Deal with Tequila RoseBy: By Patricia Odell The Promotion Agency has extended its work for the Tequila Rose Brand.... Southwest Airlines Lets Consumers Make AdsBy: By Amy Johannes Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company.... Army Giveaway Tell Kids: Stay in SchoolBy: By Betsy Spethmann The U.S. Army is looking for a few runny noses.... Doritos Gives Contest Winners Extra AirtimeBy: By Betsy Spethmann Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest. ... Happy Super Bowl Ending for SnickersBy: By Betsy Spethmann Masterfoods is keeping fans snickering over its own Super Bowl spot.... Pizza Hut Expands Super Bowl Promo Via Mobile PromoPizza Hut is building off its Super Bowl campaign with an interactive promotion that uses hidden text codes offering a chance to win a host of prizes.... Pizza Hut Puts Hidden Codes on Super Sunday AdsJust in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes.... Ikea Hops into Bed-making ContestDid you make your bed this morning? That could be worth $5,000.... Upper Deck Drafts No. 23 for Basketball Card ContestBy: By Betsy Spethmann The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck. ... AmeriSuites Incents Customers Via Movies, SweepsAmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies.... Dr Pepper Sends Consumers on Hunt for $1 Million Gold CoinBy: By Patricia Odell Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.... Kimberly-Clark, The View Team for Room Makeover SweepsKimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each.... Ace Hardware Offers Store Ownership in ContestAce Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million.... Sprint Ties with 24 Via Mobile ContentSprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.... Alka-Seltzer Tackles Tailgating HeartburnBy: By Betsy Spethmann Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.... Evan Williams Bourbon Ties Sweeps to Fishing SponsorshipBy: By Patricia Odell Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two.... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
RESOURCES: Helping You Find SolutionsFind me... an AGENCYGET LISTED IN PROMO'S SOURCEBOOKFind me... a SUPPLIER
I need to find/post... a JOB OPENING
Find me... new PRODUCTSAsk the EXPERTSI need... a GOOD READ |
