Marriott Builds Loyalty Via Instant-Win Game, SweepsMarriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site.... Hostess Revs Race Divas for On-Pack GameHostess is taking another spin around the track with the ladies... Canon Sweeps and Giveaways as Part of Tennis Tourney SponsorshipBy: By Patricia Odell Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March.... Arby's Offers Trip to Country Music AwardsBy: By Amy Johannes Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards.... Crown Royal Puts Contest Winner’s Name in NASCAR TitleBy: By Patricia Odell A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion.... Matzo Maker Hides Winning Codes for PassoverThe maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder.... Pringles, Tanger Taps American Idol PromosBy: By Amy Johannes Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol.... Pyrex Cooks Up Sweeps with Chef Giada De LaurentiisPyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes. ... Hershey, Kraft Ready S’mores TourForget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ... Wrigley Sweepstakes Lauds Ripken’s InductionWrigley is proving to be more than your average Cal Ripken, Jr. fan.... Pizza Hut Searches for Spokesperson Via Video ContestBy: By Amy Johannes Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest. ... GNC Signs On for Apprentice DebutVitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway.... AT&T Renews American Idol Sponsorship with SweepsBy: By Amy Johannes AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million.... Carlson Hotels Teams Up with NCAA, Coca-ColaCarlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX.... P&G Launches Multi-brand Campaign with RacingBy: By Patricia Odell Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season.... McDonald’s, Airheads Backs Warner Bros.’ Turtles MovieMcDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT.... Priceline Ties Sweepstakes to Apprentice AppearancePriceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles.... Liberty Tax Runs Sweeps with ValpakLiberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time.... Dove Contest Readies Real Women for SummerBy: By Betsy Spethmann Dove wants more real women for its ads. This time, it wants them tanned. ... Nextel Revs NASCAR Sponsorship for Daytona 500By: By Betsy Spethmann Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend.... |
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