Promo Sourcebook

Heinz Targets Best Tailgate Recipes 

Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl....

Expedia Runs Sweeps as NFL Travel Sponsor 

Expedia.com is kicking off a multi-year deal as the National Football League travel sponsor with an option play of prizes....

Girl, 14, Designs Staples Easy Button 

Staples is selling a limited-edition Staples Easy Buttons designed by a member of the Boys & Girls Club of Greater Kansas City. ...

Fila Launches Online Model Contest 

Shoemaker Fila is looking to make several consumers media stars in an online modeling contest this month....

Sony Division, Ad Council Team on Cyberbullying Contest 

Sony Creative Software, the tech company’s professional video editing arm, has teamed with the Ad council and the National Crime Prevention Council to sponsor a contest to create a public service announcement about the dangers of cyberbullying....

Sears Pushes Holiday Campaign Via the Internet, Sweepstakes 

Sears is tapping into shoppers’ love of the Internet and other technologies to back this year’s holiday-themed campaign....

Auntie Anne’s Launches Holiday Sweeps 

Pretzel shop Auntie Anne’s is out with a holiday-themed sweepstakes, which offers the chance to win a shopping spree complete with chauffeured limousine service....

McDonald’s Awards More Than $30 Million in Monopoly Prizes 

McDonald’s has doled out more than $30 million as part of its latest Monopoly promotion, and awarded two people each with the top prize of $1 million. ...

Visa Runs Super Bowl Sweep with Jerome Bettis 

Visa is incenting hotel stays at Courtyard by Marriott with a sweepstakes that offers a trip to the Super Bowl....

Army Scored Dave Matthews Concert in AT&T Contest 

The U.S. Military Academy at West Point, NY, has won the six-week AT&T “World’s Loudest Pep Rally” contest by sending in the most video, audio and e-mail invitations to bring the Dave Matthews Band to their campus for a two-night concert gig....

Stolen Base Triggers Taco Bell Giveaway 

Strategically shifting its World Series promotional play from home run targets to stolen bases, Taco Bell hit the mark for a crunchy beef taco bonanza tomorrow....

Shell Pushes NASCAR Role with Retail Contests 

Shell has been revving its profile with NASCAR fans in multiple promotions playing off its sponsorship of Richard Childress Racing, Kevin Harvick and his no. 29 Shell-Pennzoil car....

Valpak Promotes “Ellen” Birthday Sweeps on 44 Million Mailers 

Talk show host Ellen DeGeneres is turning 50 and Valpak is giving viewers a chance to celebrate the milestone with the celebrity via a sweepstakes....

Whoopi and Scholastic Launch Book Charity Sweeps  

Scholastic Book Clubs and Whoopi Goldberg have launched a sweepstakes as part of Scholastic’s needy book program. ...

Taco Bell Runs World Series Giveaway 

If one player on either team steals a base in the World Series, it’s free crunchy beef tacos all around at Taco Bell....

McDonald’s, Brach’s Buzz Over ‘Bee Movie’  

McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”...

Fred Claus’ Film Gets Free Vignettes, Sweeps and Video Game 

Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9. ...

Duracell Searches for Holiday Ambassadors via Casting Call 

Duracell is out with a cause marketing campaign that uses a contest to find young brand ambassadors to visit sick children in hospitals nationwide....

‘Seinfeld’ Fans Pick Episodes for National Syndication 

“Seinfeld” fans eager to see once again the episode about the soup Nazi or the man-bra can select their favorite in a poll on Yahoo.com for a special national syndication spin next month....

WWE Taps Teen Readers In Wrestlemania Tix Contest  

World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff....

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