Marriott Builds Loyalty Via Instant-Win Game, Sweeps 

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site....

Hostess Revs Race Divas for On-Pack Game 

Hostess is taking another spin around the track with the ladies...

Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship  

By: By Patricia Odell

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March....

Arby's Offers Trip to Country Music Awards 

By: By Amy Johannes

Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards....

Crown Royal Puts Contest Winner’s Name in NASCAR Title 

By: By Patricia Odell

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion....

Matzo Maker Hides Winning Codes for Passover 

The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder....

Pringles, Tanger Taps American Idol Promos 

By: By Amy Johannes

Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol....

Pyrex Cooks Up Sweeps with Chef Giada De Laurentiis 

Pyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes. ...

Hershey, Kraft Ready S’mores Tour 

Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ...

Wrigley Sweepstakes Lauds Ripken’s Induction 

Wrigley is proving to be more than your average Cal Ripken, Jr. fan....

Pizza Hut Searches for Spokesperson Via Video Contest 

By: By Amy Johannes

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest. ...

GNC Signs On for Apprentice Debut 

Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway....

AT&T Renews American Idol Sponsorship with Sweeps 

By: By Amy Johannes

AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million....

Carlson Hotels Teams Up with NCAA, Coca-Cola 

Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX....

P&G Launches Multi-brand Campaign with Racing 

By: By Patricia Odell

Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season....

McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie 

McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT....

Priceline Ties Sweepstakes to Apprentice Appearance 

Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles....

Liberty Tax Runs Sweeps with Valpak 

Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time....

Dove Contest Readies Real Women for Summer 

By: By Betsy Spethmann

Dove wants more real women for its ads. This time, it wants them tanned. ...

Nextel Revs NASCAR Sponsorship for Daytona 500 

By: By Betsy Spethmann

Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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