Cheerios Expands “Spoonfuls” Program with Book Contest
General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers....
Doritos, Xbox Stage Video Game Design Contest
Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox....
California Man Wins Vegas.com Ad Contest
Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city....
Doritos Experiments with Sampling and Sweeps
Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level....
XM Kicks Off Ad Campaign Contest
XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV....
Sephora and the Balm Run Package Design Contest
Beauty retailer Sephora and beauty brand theBalm are running a contest that lets consumers design packaging. ...
Wal-Mart Preps for Winners’ Weddings
Wal-Mart will host seven weddings in its Supercenter stores next month, on 07/07/07, to wrap up its Lucky in Love Wedding Search....
Mickey’s Brew Adds Summer Promo to UFC Sponsorship
Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts....
MasterCard Rewards Debit Users with Sweepstakes
MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards....
Alka-Seltzer Partners with Vegas Resort for Trip Giveaway
Las Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion...
Scott Contest Shares Moms’ Advice
Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members....
Applebee’s, Food Network Launch Burger Showdown Contest
Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know....
WingStreet Sweeps Offers Trip to Buffalo Wing Fest
WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival....
Miller Lite to Give Away 125 Jeeps this Summer
Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer. ...
Vanity Stores Bring Mandy Moore
Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie...
ESPN Zone Runs Father’s Day Contest
ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1. ...
Burger King Names $1 Million Winner in Spidey Sweeps
It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.” ...
Miller and NBA Team to Find Next Pro Player
Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player....
7-Eleven Hosts Fantastic 4 Screenings and Game
7-Eleven is suiting up for a month-long promotions blitz tied to “Fantastic 4: Rise of the Silver Surfer,” starting with advanced screenings this week....
Oreo Brings Jingle Contest to Times Square
Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square. ...
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