Hershey Game Offers Sleepover at the Smithsonian
The Hershey Co. has unleashed a host of promotions around its sponsorship of the upcoming film, “Night at the Museum: Battle of the Smithsonian,” set to open in theaters May 22...
Author Wins Cheerios Contest, Book Tucked in 1.5 Million Packages
A new children’s book authored by the winner of a Cheerios contest is being packaged with 1.5 million boxes of Cheerios...
1-800-Flowers.com Contest Shows Mom the Love
Mothers Day is coming, and online florist and gift purveyor 1-800-Flowers.com wants to give all mothers the recognition they deserve—and one of them a family vacation at a Beaches Resort getaway to the Caribbean...
Scholastic Wants Kids to Think Big about Their Communities
Publisher Scholastic Media is marking National Volunteer Week this month by launching a new contest linked to its ongoing Clifford the Big Red Dog “Be Big!” promotion...
Nestlé and KaBoom Sweepstakes Offers Playgrounds
The makers of Nestlé Crunch have partnered with KaBoom, the national non-profit organization that builds community playgrounds, in a new sweepstakes...
Dollar General, Pepsi Launch Buy and Play Sweepstakes
A sweepstakes tied to the Indy 500 is the hook to get people into Dollar General stores and to buy Frito-Lay products and AMP Energy drinks...
Vaseline Readies Massive Promotion with “Maneater”
Unilever has launched a massive promotional campaign for its Vaseline Aloe Fresh brand tied to a new Lifetime Networks miniseries, “Maneater”...
Cinnabon Promo Says “Tax Day Bites”
Cinnabon is hoping to poke a little fun at the stress tax day can cause Americans with a promotion called “Tax Day Bites”...
Hyatt Promotion Offers 365 Free Nights
To draw attention to enhancements to its Gold Passport loyalty program, Hyatt Corp. is running a pair of promotions designed to illustrate the concept of hospitality...
Sunny Delight Tours Sample New Smoothies
Sunny Delight Beverages Co. is embarking on two road trips to introduce a new product, SunnyD Smoothies...
I Can’t Believe It’s Not Butter Runs Contest with Deen Brothers
Home cooks who want to test their celebrity-chef mettle can do so in a new Web contest just launched by Unilever’s I Can’t Believe It’s Not Butter brand ...
Dreyer’s Contest to Serve Up 1,500 Ice Cream Parties
Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country...
Upromise Offers $10,000 for College Tuition in Video Contest
Just the mere thought of paying for college tuition can strike fear in the hearts of everyday Americans. More and more stories emerge of students ...
GameStop Promo Says It’s Good to be the Chinatown Boss
Not that the latest extension of RockStar Games’ Grand Theft Auto series needs promoting—fans seems to have a sixth sense for learning about new additions to the story...
Best Western and NASCAR Star to Play April Fool’s Joke
Best Western International is stirring up some tomfoolery for April Fool’s Day....
Timberland To Press the Flesh at Earth Day Events
Timberland is spreading its fundamental core values of environmental advocacy and concern in a setting that supports those values, Green Apple Festival and Earth Day Network events....
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June. ...
Brands Embrace the (March) Madness
This year roundball fans have a wider range of choices than ever for following their favorite picks in the NCAA Men’s Basketball Tournament, a/k/a “March Madness.” Those far from a TV—or at work—will be able to check their stats and bracket picks online, in social networks and via mobile. ...
Clorox Wipes Appear in Macy’s Windows
A stroll past Macy’s famous windows in New York finds a rather unique display: a home setting showing off Clorox Disinfecting Wipes....
Office Depot and HP Team for ‘Monsters vs. Aliens’ Sweeps
Office Depot and Hewlett-Packard are partners in a new sweepstakes to promote the new DreamWorks Animation film “Monsters vs. Aliens.”...
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