Burger King Teams with MasterCard for Sweeps
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards....
P&G’s Dawn Searches for Dirty Dishes
Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football....
Miller Offers Texans a Shot at Free Gas
A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas....
Kimberly-Clark Reruns Room Makeover on ‘The View’
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show...
Swiffer Kicks off YouTube Video Contest
Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest....
Current TV Taps Viewers for Sidekick Spots
Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward....
Nestlé Pushes $1 Million 'American Idol' Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million....
Doritos Narrows Super Bowl Music Contest to Three
Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video....
Build-A-Bear Workshop Drives Traffic with Sweepstakes
Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles....
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers. ...
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor....
General Mills Narrows Curves Contest to 12
General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite. ...
Cigna Runs Essay Contest for Road Race Entry
Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA....
DIY Video Contest Draws 55,000 Entries
The DIY Network, Scripps-Howard’s home project cable channel, said a promotion built on user-generated video and a chance to win a special Burt Reynolds edition Pontiac Trans Am resulted in more than 55,000 submissions in less than eight weeks...
Scholastic Promotes “Golden Compass” Series with Online Chat
Scholastic Media will host a live online chat today with Dakota Blue Richards, the 12-year-old star of the movie “The Golden Compass,” filmed from the first volume of a trilogy by children’s author Philip Pullman and published in the U.S. by Scholastic...
Freestyle Links With Loop’d Network
Lifestyle and action sports watchmaker Freestyle is pushing a contest on Loop’d Network, offering aspiring extreme athletes a yearlong sponsorship...
Doritos Pares Super Bowl Contest Entries to 10
Frito-Lay is asking people to vote for their favorite song in the latest version of its Super Bowl contest...
Hallmark Launches Online Voting in Card Contest
Hallmark is seeking votes for the top creation in its first card competition tied to (Product) Red....
HarperCollins, Coffee Co. Team for Packaging Deal
Just in time for the holidays, HarperCollins has teamed up with Leaves-N-Beans Roasting Co. in a packaging deal to promote paperback books with bags of coffee....
Office Depot Runs Snow Globe Game
Office Depot is out with an interactive holiday promotion that offers the chance to win daily prizes, including computers, digital cameras and gift cards....
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