AOL Offers Shrek The Third Online Game, SweepsBy: By Amy Johannes AOL is out with an online game and tournament tied to DreamWorks Animation’s upcoming film Shrek The Third... Renuzit Extends Apprentice Tie with ContestBy: By Amy Johannes The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand. ... Heinz Serves Up Ad ContestBy: By Betsy Spethmann Heinz Ketchup is getting consumer fingerprints all over its advertising. H.J. Heinz Co. broke an ad contest yesterday for its flagship brand, inviting consumers to submit videos for its Top This TV Challenge ... Turbo Tax Rap Contest Draws Hundreds of VideosA Brooklyn, NY, man is giving taxes a good rap for a nice prize.... Mother’s Day Contest Kicks Off at Gather.comGather.com has tied with a host of top brands in a writing competition to celebrate Mother’s Day.... Consumers Pick Kettle Chips FlavorKettle Foods will bow Island Jerk potato chips this summer because consumers said so.... Got Milk? Now Get the GlassBy: By Betsy Spethmann The folks who brought us the catchphrase “got milk?” are serving up a new contest that raises the stakes on the possibility of a world without milk.... Move Partners with Kia to Award a New CarMoving company Move, Inc. has partnered with Kia Motors America in a sweeps that offers a new car.... Passion Fragrance Teams with Daytime SoapElizabeth Taylor's Passion fragrance is giving daytime soap opera fans a taste of a star's life with an online sweepstakes offering a walk-on role on NBC's Passions show.... AVP Draws New Sponsor After $37MM BidBy: By Betsy Spethmann Professional volleyball has drawn some big fans in the past two weeks: a brand sponsor, and new owners.... Heinz Puts Kids’ Art on 200 Million Ketchup PacksH.J. Heinz Co. is giving 12 kids their 15 minutes of fame in school cafeterias this spring.... Denny's Targets College Kids with Late-Night CampaignBy: By Amy Johannes Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service. ... XM, MLB Team for Marketing PromoBy: By Amy Johannes XM Radio is teaming up with Major League Baseball to let fans send personalized messages from some of baseball’s greatest players to plug the upcoming season.... Unilever Hypes NASCAR via BlogBy: By Betsy Spethmann Unilever has launched a corporate blog starring its NASCAR team, the Ultimate Chargers, and nine “ultimate” Unilever brands.... Pepsi Sweeps Lets Consumer Design 500 Million CansBy: By Amy Johannes Pepsi is getting consumers' creative juices flowing with an online contest that asks people to design a new look for its cans.... Mrs. Fields, iVillage Launch Anniversary Cookie ContestBy: By Amy Johannes Mrs. Fields is celebrating 30 years of cookies with an online contest that seeks out the next great cookie and offers the chance to win a dream kitchen.... Oxygen Fields F.A.T. Voting ContestBy: By Amy Johannes Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles.... American Airlines Kicks off Million Mile GiveawayBy: By Amy Johannes American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles.... Scholastic, Target Rev Summer ReadingScholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.... HBO Hypes Final Sopranos Episodes with Online SweepstakesBy: By Amy Johannes HBO is paying homage to the final episodes of The Sopranos with an online game and sweepstakes that lets fans take a whack at their favorite characters. ... |
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