General Mills Curves Contest Draws 29,000 Votes
A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners....
Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet...
Godiva Launches Valentine's Day Promo
Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway....
Visit London Promotes Valentine's Getaway Sweeps
Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks....
Gap Casting Call Draws a Half a Million Votes
A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners....
Renuzit Launches Home Makeover Sweepstakes
The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover....
Lenox Looks for ‘Extra Mile Heroes’
In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes...
Tyson Contest Searches for Gold Medal Mom
Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”...
Modell’s Runs Sweeps for Celtics Tix
New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game....
Dunkin' Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand....
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity....
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest....
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad....
I Can’t Believe It’s Not Butter Pushes $1 Million Sweeps
Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million....
Carnival Kicks off Valentine’s Day Contest
Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories....
Sunsilk Taps Madonna, Shakira, Monroe for Global Campaign
Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old....
Coors Launches Fan Video Contest for Bowl Tickets
Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest....
Graphite Design Tees up Golf Fantasy Sweeps
Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design. ...
Alltel Runs ‘Pick & Roll’ College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site....
Weather Channel Issues Sweeps Bulletin to Boost Series
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes....
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