Marketing Drive Wins PROMO Redesign ContestMarketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car.... Shop.com Uses a Pricing Game to Educate Consumers About its ProductsBy: By Patricia Odell Shop.com is teaching consumers about the products it offers via a virtual game.... Volvo Sends 'Pirates' Fans on Second Worldwide HuntBy: By Amy Johannes Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold.... Hershey Backs Paisley Concert Tour with SweepsBy: By Betsy Spethmann The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”... Pizza Hut Offers Pizza GiveawayPizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza.... JetBlue Celebrates New Service Via Blue Betty TourBy: By Amy Johannes JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty... A Woman Wins Roto-Rooter’s Tricked Out ToiletBy: By Patricia Odell Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize.... Nationwide Forms Team to Extend Its PGA PresenceNationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour. ... Hyatt to Film Webisodes at its Properties Starring ConsumersHyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families.... Dr Pepper Stages Major Entertainment Event in NYCBy: By Patricia Odell Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album.... Dreyer’s Fields Workplace ContestWouldn’t work be more fun with ice cream? That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices. ... Starz Salutes Spider-Man 3 Via Sweeps, MarathonMovie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV.... Milk Makers Scout Student BodiesBy: By Betsy Spethmann The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”... Elizabeth Arden Promotes New Britney Scent with ContestElizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest.... AOL to Link Dollar Bills to Online GameAOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million.... Crowne Plaza Tees Off with PGA Sponsorship, SweepsBy: By Amy Johannes Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro.... Marvel Sweeps Offers Walk-On Movie RoleMarvel Entertainment is giving consumers a new reason to go to the movies. The company's has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie. ... Citizens Banks' NASCAR Tie Drives Checking Account BizCitizens Bank is out with a sweepstakes to encourage people to open a checking account. The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17. ... Disney Enhances DVD Rewards Program with Movie Tie-inBy: By Amy Johannes Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program.... Microsoft Launches Xbox TV Series ContestMicrosoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Sponsored By:
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