Marketing Drive Wins PROMO Redesign Contest 

Marketing Drive has lived up to its name with a campaign that treats PROMO like a luxury car....

Shop.com Uses a Pricing Game to Educate Consumers About its Products 

By: By Patricia Odell

Shop.com is teaching consumers about the products it offers via a virtual game....

Volvo Sends 'Pirates' Fans on Second Worldwide Hunt 

By: By Amy Johannes

Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold....

Hershey Backs Paisley Concert Tour with Sweeps 

By: By Betsy Spethmann

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...

Pizza Hut Offers Pizza Giveaway 

Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza....

JetBlue Celebrates New Service Via Blue Betty Tour 

By: By Amy Johannes

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty...

A Woman Wins Roto-Rooter’s Tricked Out Toilet 

By: By Patricia Odell

Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize....

Nationwide Forms Team to Extend Its PGA Presence 

Nationwide has drafted a team of golf rookies to extend its title sponsorship of the PGA’s 2006 Nationwide Tour. ...

Hyatt to Film Webisodes at its Properties Starring Consumers  

Hyatt Resorts is promoting several of its destinations through Webisodes it plans to create with help from some everyday families....

Dr Pepper Stages Major Entertainment Event in NYC 

By: By Patricia Odell

Dr Pepper is branding an entertainment event that puts a musical band in a bubble as they cut a new album....

Dreyer’s Fields Workplace Contest 

Wouldn’t work be more fun with ice cream? That’s the premise behind Dreyer’s contest for new Dibs ice cream snacks. The online contest gives Dreyer’s a subtle way to sample Dibs in 350 offices. ...

Starz Salutes Spider-Man 3 Via Sweeps, Marathon 

Movie network Starz Entertainment is celebrating the upcoming release of Columbia Pictures’ “Spider-Man 3” with exclusive content and a sweepstakes offering the chance to win a 40-inch TV....

Milk Makers Scout Student Bodies 

By: By Betsy Spethmann

The Milk Mustache folks are looking below the lips with a school-based contest to find the healthiest “student bodies.”...

Elizabeth Arden Promotes New Britney Scent with Contest 

Elizabeth Arden is supporting the launch of Britney Spear’s most recent fragrance with a contest....

AOL to Link Dollar Bills to Online Game 

AOL is planning to debut an online game next year that will let players compete for a chance to turn dollar bills into $1 million....

Crowne Plaza Tees Off with PGA Sponsorship, Sweeps 

By: By Amy Johannes

Crowne Plaza Hotels & Resorts is giving golf fans the chance to play like a pro....

Marvel Sweeps Offers Walk-On Movie Role 

Marvel Entertainment is giving consumers a new reason to go to the movies. The company's has launched a sweepstakes awarding a grand-prize of a walk-on role in an upcoming Marvel movie. ...

Citizens Banks' NASCAR Tie Drives Checking Account Biz 

Citizens Bank is out with a sweepstakes to encourage people to open a checking account. The promotion ties to the bank’s sponsorship of a NASCAR race, titled the NASCAR Nextel Cup Series Citizens Bank 400 race, on June 17. ...

Disney Enhances DVD Rewards Program with Movie Tie-in 

By: By Amy Johannes

Buena Visa Worldwide Home Entertainment has added a new incentive to its Disney Movie Rewards program....

Microsoft Launches Xbox TV Series Contest 

Microsoft is letting fans take a crack a producing their very own TV show on the Xbox Live network under a new contest. ...

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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