Promo Sourcebook

Little Caesar and Pepsi Pair for Scratch-Off Game 

Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game....

Chick-fil-A Names Twins Winners in Video Contest 

Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest....

ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’ 

ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”...

Alltel Observes Daytona 500 Win with Free Minutes  

Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota....

Build-A-Bear Workshop Promotes Virtual World via Sweepstakes  

Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree....

Valpak Pushes 'Horton Hears a Who’ with IHOP, Sweeps  

Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes....

Kmart Contest Searches for Fashion Ambassador 

Kmart is rolling out a contest in search of a fashion ambassador to represent the brand....

Subway Celebrates Spokesman’s 10-Year Weight Loss 

Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle. ...

Teleflora, NBC Search for Exemplary American Moms 

To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”...

Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps 

Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps....

Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary  

The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel....

Tide Super Bowl Ad Gets Extra Yardage from Web Promos 

Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign. ...

Food Network Stages ‘Recipe Showdown’ 

Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”...

Metamucil Pushes Health via Online Campaign, Sweeps 

Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts....

Alltel Launches Multi-Faceted NASCAR Campaign 

Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team....

Doritos Names 22-Year-Old Winner of Super Bowl Music Contest 

A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest....

Pizza Hut Pushes Pies with Instant-Win Game, Sweeps 

Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza....

Regal Rolls Out Red Carpet Sweepstakes 

Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars....

Gillette Contest Jump Starts NASCAR Season 

Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team....

Disney.com Runs Sweeps for ‘Dreams’ Vacations 

Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park....

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