Alltel Launches Multi-Faceted NASCAR Campaign
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team....
Doritos Names 22-Year-Old Winner of Super Bowl Music Contest
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest....
Pizza Hut Pushes Pies with Instant-Win Game, Sweeps
Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza....
Regal Rolls Out Red Carpet Sweepstakes
Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars....
Gillette Contest Jump Starts NASCAR Season
Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team....
Disney.com Runs Sweeps for ‘Dreams’ Vacations
Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park....
General Mills Curves Contest Draws 29,000 Votes
A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners....
Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet...
Godiva Launches Valentine's Day Promo
Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway....
Visit London Promotes Valentine's Getaway Sweeps
Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks....
Gap Casting Call Draws a Half a Million Votes
A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners....
Renuzit Launches Home Makeover Sweepstakes
The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover....
Lenox Looks for ‘Extra Mile Heroes’
In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes...
Tyson Contest Searches for Gold Medal Mom
Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”...
Modell’s Runs Sweeps for Celtics Tix
New England Modell’s shoppers have a shot at scoring courtside seats for a Boston Celtics game....
Dunkin' Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand....
KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity....
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest....
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad....
I Can’t Believe It’s Not Butter Pushes $1 Million Sweeps
Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million....
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