MasterCard, MLB Team Up for SweepstakesBy: By Amy Johannes MasterCard Worldwide and Major League Baseball Properties have kicked off a sweepstakes offering the chance to win a week with a favorite professional baseball team. ... Papa John’s Celebrates Lucky Day with GiveawayPapa John’s is toasting the luckiest day on earth—7/7/07—with a free pizza giveaway to randomly selected online customers.... Valpak Pushes ‘Ratatouille’ Sweeps on 42 Million MailersBy: By Amy Johannes Walt Disney/Pixar is building hype around its latest animated film with a more than 42 million piece mailing from Valpak and a sweepstakes overlay.... Shop.com Revives Virtual Shopping GameShop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.... 7-Eleven Brings Simpsons to LifeBy: By Betsy Spethmann 7-Eleven has gone all-Simpsons for a month long in-store and online promotion tied to "The Simpsons Movie."... Kodak Moves to Boost Printer Sales with Racecar Design ContestBy: By Patricia Odell Eastman Kodak entered the inkjet printer market in the spring and is now looking to NASCAR fans to find out what they think.... Friendly’s Kicks Off Consumer-Generated ContestBy: By Amy Johannes Friendly’s has rolled out a summertime promotion asking teens and young adults to show their passion for the brand through a video and photo contest. ... Contestants Angry Over Early Posting of Malibu Rum Video WinnerBy: By Patricia Odell Entrants to an online contest promoting a new Malibu Rum flavor are angry over the premature release of the winning video.... Max & Erma Promotes International Menu with Online GameThe American restaurant chain Max & Erma's is using an online games to help introduce a summer menu featuring international fare.... MSN.com Kicks Off Live Earth PromotionsBy: By Amy Johannes Microsoft’s MSN.com is kicking off its sponsorship of the upcoming Live Earth concert series with a host of promotions, including earth-friendly premiums and sweepstakes.... Seven Sweeps Winners Head to Harry Potter SigningMore than 4,000 muggles entered a Harry Potter sweeps in the hopes of winning a trip to Europe for an event marketing the debut of the seventh and final book in the series. ... Marketers Pushing Green with ‘Evan Almighty’ Tie-InsBy: By Amy Johannes Universal Pictures didn’t quite see the green it expected with last weekend’s release of “Evan Almighty.” But marketers are still out in force pushing the film’s environmentally friendly messaging in hopes of driving box office sales in the coming weeks.... Visa Taps Aspiring Filmmakers for “Life Takes” CampaignVisa USA is sponsoring an international competition for amateur filmmakers as part of its effort to extend its "Life Takes Visa" brand campaign, launched a year ago, into new consumer channels.... Lowe’s Rolls Out Photo ContestHome-improvement chain Lowe’s kicks off a photo contest later this week that will award a $25,000 room makeover... Cheerios Expands “Spoonfuls” Program with Book ContestBy: By Betsy Spethmann General Mills is using Cheerios’ long-running Spoonfuls of Stories promotional program to reward aspiring writers.... Doritos, Xbox Stage Video Game Design ContestBy: By Betsy Spethmann Frito-Lay is adding a joystick to Doritos’ consumer-control marketing strategy, staging a videogame design contest with Xbox.... California Man Wins Vegas.com Ad ContestBy: By Larry Jaffee Travel Web site www.Vegas.com awarded $5,000 to a Venice, CA man who was among 80 entrants in a contest open to the public seeking a commercial to promote the city.... Doritos Experiments with Sampling and SweepsBy: By Betsy Spethmann Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.... XM Kicks Off Ad Campaign ContestBy: By Amy Johannes XM is tapping into the user-generated craze with a new contest that lets viewers create their own ad for a chance to have it air on Current TV.... Sephora and the Balm Run Package Design ContestBeauty retailer Sephora and beauty brand theBalm are running a contest that lets consumers design packaging. ... |
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