Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games...
Pom Wonderful Contest Videos to Air in Theaters
Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March...
Macaroni Grill Searches for Favorite Italian Dish
Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner...
Delta Names Georgia Man Winner of Tickets for Life Sweeps
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes....
Papa John’s Pitching NCAA Tix with Text Ordering
Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games....
Bertolli Wants to Screen Users’ Romantic Evenings
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie....
Little Caesar and Pepsi Pair for Scratch-Off Game
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game....
Chick-fil-A Names Twins Winners in Video Contest
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest....
ABC Plugs Oscar Promotion Around ‘Jimmy Kimmel Live’
ABC is promoting its coverage of the upcoming “Academy Awards” telecast with radio and online sweepstakes tied to “Jimmy Kimmel Live.”...
Alltel Observes Daytona 500 Win with Free Minutes
Alltel Wireless is offering 500 free minutes to new and existing customers as a way of celebrating Ryan Newman’s dramatic Daytona 500 win in the No. 12 Alltel Toyota....
Build-A-Bear Workshop Promotes Virtual World via Sweepstakes
Build-A-Bear Workshop is promoting its new virtual world, Buildabearville.com, with an online sweepstakes offering the chance to win an electronics shopping spree....
Valpak Pushes 'Horton Hears a Who’ with IHOP, Sweeps
Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes....
Kmart Contest Searches for Fashion Ambassador
Kmart is rolling out a contest in search of a fashion ambassador to represent the brand....
Subway Celebrates Spokesman’s 10-Year Weight Loss
Losing 245 pounds—and keeping it off—is worth celebrating. That’s what Subway is doing to support the sustained weight loss of its long-time spokesperson Jared Fogle. ...
Teleflora, NBC Search for Exemplary American Moms
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”...
Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps....
Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel....
Tide Super Bowl Ad Gets Extra Yardage from Web Promos
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign. ...
Food Network Stages ‘Recipe Showdown’
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”...
Metamucil Pushes Health via Online Campaign, Sweeps
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts....
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