Ann Taylor Launches European Giveaway
Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file...
KFC Hidden Image Pushes Snacker Products
KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich....
AutoTrader.com Runs Sweeps to Push ‘Speed Racer’
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices....
Post-it Notes Contest Seeks Unique Uses
3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes....
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest....
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality....
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport....
National Pretzel Day Honored with Giveaway
Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway....
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition....
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico....
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies....
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
Courvoisier Opens Pop-Up Shop with Clothing Brand
Courvoisier and lifestyle clothing brand Lifted Research Group will debut a number of pop-up shops in five U.S. cities capitalizing on a partnership that began last fall....
Heinz Ketchup Launches Vote for Next Commercial
H.J. Heinz Co. has whittled down its search for the next user-generated commercial contest to 10 finalists, and is asking the public to help choose the winner....
Popeyes Launches Bonafide Video Contest
Popeyes Chicken & Biscuits is out with a consumer-generated video contest that coincides with the brand’s new positioning of being “bonafide.”...
Gas Station TV Looking for a Fill-up Friendly Face
Drivers who dread today’s high gas prices may find they can take the pain out of the pump by entering Gas Station TV’s “Wanna Be a BroadcaStar” talent search for an on-screen host....
Bermuda Tourism Department, JetBlue Team for Sweeps
The Bermuda Department of Tourism Bermuda has teamed up with JetBlue to launch a contest offering a chance to win a trip to the island....
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