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Edy's 'American Idol’ Flavor Contest Pulls 600,000 Votes 

Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake....

Office Depots Ties Sweeps to Classroom Supplies 

By: By Patricia Odell

Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales....

Crown Royal Asks Consumers to Make Stuff From its Purple Bag 

By: By Patricia Odell

Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in....

Maxell Runs Sweeps, Giveaways For X-Games 

By: By Richard Tedesco

Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards....

XM Radio, Primedia Run Coolest Car Contest 

By: By Richard Tedesco

XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize....

Chocolate Company and Etiquette Author Launch Thank You Contest 

A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness....

Staples Launches Back to School Promo 

Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party....

Best Buy Goes Back to School With YouTube 

By: By Larry Jaffee

Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube. ...

Universal Offers DeLorean In ‘Back To The Future’ Sweeps 

Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood. ...

Yahoo Touchdown Dance Contest Fuels Football Fantasies 

Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products. ...

Geek Squad Seeks Next Big Idea 

The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea. ...

Dove Seeks Everyday Women for New Campaign 

By: By Patricia Odell

Dove is extending its real beauty campaign once again. Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials ...

Disney Pushes Blue-ray Technology via Tour 

The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology....

UPS Taps Football Fans for Intercept Video Contest 

UPS is seeking videos of the best amateur football interceptions in a nationwide contest for cash prizes to promote a delivery intercept service it kicked off earlier this year. ...

Henkel Solicits Worst Moving Stories for Contest 

Moving supplies marketer Henkel Corp. is inviting people to submit stories of their most awful moves ever and compete for a $5,000 grand prize....

CompUSA Kicks Off Back to School Promo 

By: By Amy Johannes

CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers....

Embassy Suites Hotels Launches Photo Contest 

By: By Amy Johannes

Embassy Suites Hotels is out with a new photo contest that seeks out fun family vacation moments, offering the chance to win a trip to Hawaii....

Omni Hotels Rewards Guests with iPhone giveaway 

Omni Hotels is getting in on the Apple iPhone craze by launching a property-wide giveaway of the highly sought-after item as an incentive to get people into its properties...

Wet Seal Sweeps Offers Time with Popular Band Maroon 5 

The Wet Seal, Inc., a specialty apparel retailer for young women, has launched a sweepstakes in partnership with the popular band Maroon 5....

Sweeps Printing Error Sends Thousands to Car Dealership  

By: By Rich Tedesco

Thirty thousand people will get another chance to win money after a printing mistake made all of them a $1,000 winner in a car dealer's sweepstakes mailing....

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Special Report on Email

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