Alltel Celebrates “My Circle” Anniversary with Reunion Sweep
Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...
Carvel Sets Fudgie the Whale to Mobile Marketing
Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...
Kraft Oreo Racing League Challenge Nets 500,000 Entries So Far
Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition...
Hostess Launches Instant-Win Game Tied to Baseball
Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball....
Electronics Makers Offer Analog TV Makeover
Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna. ...
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
Ann Taylor Launches European Giveaway
Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file...
KFC Hidden Image Pushes Snacker Products
KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich....
AutoTrader.com Runs Sweeps to Push ‘Speed Racer’
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices....
Post-it Notes Contest Seeks Unique Uses
3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes....
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest....
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality....
Gillette Runs Contest to Find Sports Phenom
Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport....
National Pretzel Day Honored with Giveaway
Pretzelmaker and Pretzel Time are paying homage to National Pretzel Day with a free pretzel giveaway....
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition....
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico....
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies....
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