KFC Ties Sweepstakes to 'Earl' PremiereBy: By Amy Johannes KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000.... Suave to Send Moms to the SpaBy: By Patricia Odell Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa.... Embassy Suites Launches Do Not Disturb Sign Design ContestEmbassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest.... 4Kids TV Kicks Off Sixth Season with SweepstakesBy: By Amy Johannes 4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items... Best Western Ties Instant-Win Game to LoyaltyBy: By Amy Johannes Amy.Johannes@penton.com Best Western is out with an instant-win game designed to boost membership of its loyalty program.... Visa Kicks off NFL Season with Integrated CampaignBy: By Richard Tedesco Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions.... Denny’s Offers Scholarship to Varsity BowlersDenny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country.... Disney Stores Hype ‘Million Dreams SweepsBy: By Amy Johannes Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort... Jimmy Dean Rolls Out Breakfast TourBy: By Amy Johannes Jimmy Dean is about to hit the road to sample its products.... AT&T Runs Sweeps With Weekly All-America ContestCollege football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly.... Talbots Kids Launches T-Shirt ContestBy: By Amy Johannes Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.... Goodlife Recipe Contest Calls for Consumer Pet VideosAny social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ... Coors Light Kicks Off New NFL Team DealsCoors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.... New York Woman Wins $25,000 Jeopardy Google ChallengeWho is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge. ... Secret Dancer Search Lets Winner Star in Music VideoBy: By Amy Johannes Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves... Dunkin’ Donuts Drafts ESPN’s Berman to Promote OmeletDunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet.... Mike and Ike Flavor Contest Nets More than 60,000 VotesBy: By Amy Johannes Just Born has people buzzing about its latest summer promotion. ... AT&T Launches Sweepstakes Tied to Atlanta BravesHeinz Offers Second Chance at Consumer-Generated AdBy: By Amy Johannes H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.... Hyatt Resorts Roll Out Adventure Webisodes, SweepstakesBy: By Amy Johannes Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain.... |
PROMO'S 2007 P&I SURVEYJustly EnrichedExecutive summary: Featured WebinarKnow your Customer - Grow your Business with Targeted Email MarketingIn an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
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