American Greetings Launches Online Sweeps
American Greetings Corp. is out with an online sweepstakes to promote its latest funny card selection in-store...
Dunkin Donuts Teams with Red Sox, Yankees in Instant-Win Game
Dunkin’ Donuts hopes to score in-store traffic and boost sales with an instant-win game that gets some promotional support from two Major League Baseball pitchers....
MySpace, NBC Seek Newshounds in Contest
Two unofficial “citizen journalists” will be plucked from the crowd and sent to the presidential nominating conventions this election season as prizes in a user-generated video contest running on MySpace and sponsored by NBC News and MSNBC.com....
Alpo Looks for New Face via Video Contest
Nestle Purina PetCare Co. is on the hunt for a new mug to put on its packages of Alpo dog food. And it’s asking pet owners to send in video clips of their pooch for a chance at stardom on millions of Alpo cans....
Votes Sought in Tic Tac Mints Contest
The Tic Tac brand is asking the public for its help to narrow down the field of entries in its latest contest, which asked users to create videos showing their best Tic Tac moment....
Capri Sun Looks for ‘Pouch Respect’ on Sampling Tour
Kraft Foods’ Capri Sun is capitalizing on the popularity of its “Respect the Pouch” ad campaign with a summer sampling tour of a dozen cities in 10 states and a new Web site that lets kids build pouch avatars and send Burp-O-Gram messages...
Honey Bunch of Oats Launches Instant-Win Game
Kraft Foods is out with an instant-win game that offers its top winners a chance to commute to work in style via limousine....
Hershey Runs Cash for Gas On-Pack Promo
The Hershey Co.’s Payday and Skor brands have launched an on-pack promotion, which offer the chance to win cash for free gasoline....
Hampton Hotels Push Olympic Sponsorship with Instant-Win Game
Hampton Hotels are promoting its sponsorship of the 2008 Olympic Games with an instant-win game....
McDonald's Celebrates Big Mac Anniversary with Song Contest
The Big Mac is 40. To celebrate, McDonald’s is out with a contest asking people to submit their best remix of the well-known jingle played in the ad campaigns for the sandwich....
Welcome to Moe’s—Now Build Your Lunch
Tex-Mex restaurant chain Moe’s Southwest Grill is offering fans a “Passport to Adventure” sweepstakes game and an online opportunity to hone their burrito-building skills....
Bissell Contest Looks for Best Pet Athlete in Show
Dogs and cats can now get something from the home vacuum cleaner besides the fright of their lives. ...
Pretzel Time, Pretzelmaker Roll Out Video Contest
Pretzel Time and Pretzelmaker are staging a video contest in hopes of crowning the Pretzel Dog as the new summertime snack of choice over a traditional hot dog....
MLB Pinch Hits for Ortiz in ‘Call Your Shot’ Contest
Major League Baseball has settled a brouhaha about Red Sox slugger David Ortiz doing a Babe Ruth impersonation in a home run contest preceding this year’s All-Star game at Yankee Stadium....
Meow Mix Returns to Prime Time with Game Show
Meow Mix is making a comeback to TV, this time with its very own game show. And it’s searching for some cats and their owners to sit in as contestants....
Hostess 100-Calorie Packs Pushes 'Mamma Mia'
Hostess is partnering with Universal Pictures to promote the July 18 release of “Mamma Mia” with an on-pack game offering the chance to a VIP trip to Las Vegas...
Dippin’ Dots Ties Sweeps to New Line Cinema Flick
Dippin’ Dots is hyping up the upcoming release of New Line Cinema’s “Journey to the Center of the Earth” with an online sweepstakes....
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand...
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen...
Klondike Renews Ad Campaign with $100,000 Video Contest
Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat...
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