KFC Ties Sweepstakes to 'Earl' Premiere  

By: By Amy Johannes
Amy.Johannes@penton.com

KFC is out with a sweepstakes tied to NBC’s “My Name is Earl,” which offers the chance to win $25,000....

Suave to Send Moms to the Spa 

By: By Patricia Odell
Patricia.Odell@penton.com

Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa....

Embassy Suites Launches Do Not Disturb Sign Design Contest 

Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest....

4Kids TV Kicks Off Sixth Season with Sweepstakes 

By: By Amy Johannes

4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items...

Best Western Ties Instant-Win Game to Loyalty  

By: By Amy Johannes Amy.Johannes@penton.com

Best Western is out with an instant-win game designed to boost membership of its loyalty program....

Visa Kicks off NFL Season with Integrated Campaign 

By: By Richard Tedesco
Richard.Tedesco@penton.com

Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions....

Denny’s Offers Scholarship to Varsity Bowlers 

Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country....

Disney Stores Hype ‘Million Dreams Sweeps 

By: By Amy Johannes
Amy.Johannes@penton.com

Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort...

Jimmy Dean Rolls Out Breakfast Tour 

By: By Amy Johannes
Amy.Johannes@penton.com

Jimmy Dean is about to hit the road to sample its products....

AT&T Runs Sweeps With Weekly All-America Contest 

College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly....

Talbots Kids Launches T-Shirt Contest 

By: By Amy Johannes

Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores....

Goodlife Recipe Contest Calls for Consumer Pet Videos 

Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...

Coors Light Kicks Off New NFL Team Deals 

Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others....

New York Woman Wins $25,000 Jeopardy Google Challenge 

Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge. ...

Secret Dancer Search Lets Winner Star in Music Video 

By: By Amy Johannes

Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...

Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet 

Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet....

Mike and Ike Flavor Contest Nets More than 60,000 Votes 

By: By Amy Johannes

Just Born has people buzzing about its latest summer promotion. ...

AT&T Launches Sweepstakes Tied to Atlanta Braves 

Heinz Offers Second Chance at Consumer-Generated Ad 

By: By Amy Johannes

H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV....

Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes 

By: By Amy Johannes

Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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