Build-A-Bear Workshop Debuts ‘Hannah Montana’ Bear
Build-A-Bear Workshop is backing its newest stuffed bear tied to Disney’s “Hannah Montana” with a sweepstakes offering the chance to a trip to the TV show set...
HBO Screens ‘Entourage’ on Virgin Flights
HBO will hype the fifth season of its “Entourage” series by screening last season’s episodes on all Virgin America flights...
Scholastic Teams with Jif, Smucker’s for Contest
Scholastic Media has teamed up with the J.M. Smucker Co, to launch an essay contest offering the chance to win books for home and school...
TNT Scores Triple Play with ‘Raising the Bar’
TNT has a trio of sponsorship deals in place for its new “Raising the Bar” legal drama, which include a cross-platform deal with Nissan tied to a sweepstakes...
Verizon Warns of Sweepstakes Scam
Verizon has issued a warning that a mailing that appears to be affiliated with it falsely informs consumers that they have won $750,000...
Sara Lee Launches Campaign Tied to ‘High School Musical 3’
Sara Lee Fresh Bakery is backing its Soft & Smooth bread products with a tie-in to Disney’s upcoming “High School Musical 3: Senior Year” film, the company’s largest marketing initiative since 2005....
Denny's Names Presidential Posers in Contest
The votes are in and America has picked its top choices for the best presidential posers in Denny’s "Vote For Real" campaign...
Gillette, Comcast Roll Out National Promo with Regional Touch
An integrated promotion designed and launched by Comcast Spotlight is linking Gillette men’s products to a search for a “regular person” reporter for Major League Baseball’s Web site, www.MLB.com...
Best Western Targets Business Travelers with Sweeps
Best Western International has rolled out a new campaign, called “Taking Care of Business,” that lets business travelers who want to register on their Web site take a simple interactive tour of a Best Western hotel room...
PCH Warns Consumers of Bogus ‘Oprah’ Mailings
Publishers Clearing House alerted consumers last week about fraudulent sweepstakes mailings that claim to be from PCH, Oprah Winfrey and O Magazine...
T.G.I Friday's Launches 'BBQ Sweeps'
T.G.I Friday's is out with a sweepstakes that offers people a chance to attend an upcoming Jack Daniels barbecue competition in Tennessee...
Dell Facebook Music Promo Heads for Big Finish
Dell and Microsoft have teamed up on a Facebook-centric viral game that will offer to bring the band One Republic to play a free concert at the college that racks up the most game points...
General Growth Property Hosts 'Votes Count' Program
General Growth Properties is giving young teens a chance to have their say when it comes to politics as part of a mall event program running nationwide this summer...
Food Network Star Promotes Sweeps on ValPak
The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes....
Mars Snackfood Kicks off $1 Million Halloween Sweepstakes
Mars Snackfood U.S. is hoping to drive sales of its candy with a Halloween-themed sweepstakes and instant-win game offering the chance to win $1 million....
Canon Reruns NFL Photo Contest Play
Canon is reprising its amateur football photo contest with former quarterback Archie Manning as its star play caller to hype its National Football League sponsorship role....
Circuit City, YouTube Team to Tackle Your Inner Jock
Tapping into the fantasy sports trend and the run-up to the pro football season, Circuit City has begun sponsoring a new YouTube channel dedicated to fan analysis of pro trades and performances....
Hasbro Contest Celebrates Easy Bake Oven Anniversary
Hasbro, Inc. is toasting the 45th anniversary of its Easy-Bake Oven and its Snack Center toy with a nationwide search to find the next “Baker of the Year.”...
USA Swimming Stages U.S. Recruitment Events
While U.S. swimmers are going for medals in Beijing, USA Swimming is staging viewing parties at its affiliate clubs around the country to encourage fresh talent to jump in the pools...
Subway Ups Ante: $67 Million in Prizes in Scrabble Game
Subway restaurants are once again tapping a popular board game to drive in-store traffic and build sales with its biggest instant- and collect-and-win game...
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