New Approach Expands Burger King's Reach to Urban Basketball Players
Burger King is changing the game. It has transformed what had been a series of production heavy, costly basketball events targeting young African American males into a nimble...
Office Depot Debuts NASCAR Instant-Win Game
Office Depot is letting customers know that it is the official office products partner of NASCAR...
Intercontinental Takes Loyalty Fight Straight to Hilton
The hotel business—already hard-fought in this era of reduced business and pleasured travel —has now seen that fight extended squarely into the loyalty arena...
7-Eleven Gets Game as Pay Window for Virtual Goods
In the latest initiative in its campaign to become a one-stop shop for online gamers, 7-Eleven will partner with alternative payment start-up Kwedit to let gamers buy virtual goods within their games...
Amex Pitches Card Use During NYC Restaurant Week
American Express cardholders have been given another reason to use their cards when dinning out in New York City this week...
P&G Adds Sweeps to Cheer Online Soap Opera
Last fall, the Cheer brand debuted an online soap opera "Brighten Bay" to play up the brightening benefits of the laundry detergent...
McDonald's Sports Marketer Speaks on Essay Contests
As the Olympic Winter Games get underway this month in Vancouver, Canada, 10 kids who participated in a McDonald's essay contest will be headed there to enjoy four days of the events...
Melting Pot Uses "Valentine's Day" Flick to Build Loyalty
The Melting Pot Restaurants is working to build membership in its loyalty program with a bevy of promotions tied to the upcoming Warner Bros. film "Valentine's Day"...
Heinz Updates Annual Label Design Contest
Heinz has had a lot of fun running its contest that calls on grade-school students to design labels for its ketchup packets. But it a new twist, for the first time, a grand-prize winner...
McDonald's Is Latest Augmented Reality Convert with "Avatar" Campaign
McDonald's is hoping to tap into fan excitement surrounding the new techno-blockbuster movie "Avatar" with some sci-fi flourishes of its own—namely an interactive game that lets players explore the movie's computer-generated planet Pandora...
Yellow Tail Goes Fishing for a Name
Yellow Tail, the Australian-based wine brand owned by Cassella Wines, says they’ve got a new Chardonnay ready to roll in early 2010...
New Innovations in Games and Sweeps
2010 will be a big year in innovation in games and sweepstakes...
Jones Pairs with Konami for Karaoke Sweepstakes
Premium beverage maker Jones Soda Co. has launched a tie-in promotion with the North American release of the latest version of Konami Digital Entertainment’s Karaoke Revolution videogame...
Zappos.com and Steve Madden Launch Shoe Design Contest
Online apparel and footwear seller Zappos.com and shoe retailer Steve Madden are using a viral promotion to sell shoes by encouraging consumers to share online content they create with friends and family...
Wyndham Gives 200,000 Points for Travel in Exchange for Advice
Wyndham Worldwide is running an essay contest to find 10 adventurous individuals who will travel twice in the next year and return with advice the hotel chain can put to good use...
Office Depot Instant-Win Game Promotes Smart Gifts Campaign
Office Depot is hoping to boost sales with its "Top 30 Smart Gifts" campaign...
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives...
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day...
Remington Launches Online Grooming Game
Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools...
Jamba Juice Campaigns with “Feel Good Moments”
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains...
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