GAMES, CONTESTS & SWEEPS NEWS

Kellogg Pushes Super Bowl Contest 

Kellogg is plugging its second Super Bowl contest through special-edition boxes of Frosted Flakes this month....

K-C Looks for Grossest Grill in America 

For those who don’t like to clean the BBQ grill—and even those who think you shouldn’t clean the BBQ grill—Kimberly-Clark Professional has an eye on you....

Johnny Rockets Offers “Rock the Slopes” Wii Sweeps 

Casual restaurant chain Johnny Rockets is offering customers a chance to win a virtual skiing/ski boarding trip this holiday season with its “Rock the Slopes” sweepstakes....

Doublemint, NBA Team Up to Fight Child Abuse 

Wrigley’s Doublemint brand has launched its second campaign to fight child abuse with Orlando Magic center Dwight Howard as the point man for the effort....

Burger King Tempts Gift Card Buyers with Wii 

Burger King Corp. is offering customers an incentive to buy its gift cards: a sweeps for a chance to a Wii....

Energizer Pushes Power Play in NHL Sponsorship 

Energizer plans a power play-themed Stanley Cup sweepstakes as part of its new sponsorship as official battery of the National Hockey League and its players association in Canada....

Kodak Runs Photo Contest Prior to PGA Challenge 

Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year....

Frito-Lay Seeks ‘True North’ Stories 

Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards....

Citibank Offers Users Backstage Passes  

A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation....

Icehouse Wants to Set Fans’ Heads Bobbling  

For those who’ve always seen themselves as bobble heads—thus joining the august company of A-Rod, Tony Romo and Dwight Schrute— MillerCoors’ Icehouse beer brand is offering the chance to get their necks wobbling....

Fox-Sponsored ‘Pac-10 Fitness Challenge’ Kicks Off 

The second annual ‘Pac-10 Fitness Challenge’ begins this week, with Fox Sports Enterprises partnering with the NCAA regional conference to push the weeklong fitness competition....

Adult Swim Runs Adult Comedy Casting Call 

Hairy, sweaty, paunchy middle-aged guys have a shot at sudden—and brief—stardom in a cameo as a character in Adult Swim’s absurd cult adult comedy hit “Aqua Teen Hunger Force” sponsored by Burger King....

Pets Dress for Halloween in BHG Contest 

Better Homes and Gardens is having some Halloween fun offering a contest that lets people dress up their pets for a chance at a new camcorder...

ING NYC Marathon Sponsor Field Grows, Adds Contests 

The field of sponsors for the New York City Marathon is growing this year with two brand contests in place for the run-up to the annual endurance race on Nov. 2...

Free Advergames Play Well with Gamers: Survey 

Advertising in online games can make game players think favorably about the brands behind the messages and even buy their goods and services more than the average consumer...

Tommy Hilfiger Wants Your Dreams 

A social media campaign launched by Tommy Hilfiger toiletries is asking consumers to depict their dreams and use the Brickfish social media ad network to do so...

Brunch with Popular Hispanic TV Host is Prize in General Mills Promo 

General Mills is expanding the promotions under its Que Rica Vida Hispanic marketing platform to include a sweepstakes for its Bisquick and Que Rica Vida brands...

CBS, Freemantle Make ‘Price Is Right’ Interactive 

CBS and Freemantle Enterprises have launched a mobile “Win-At-Home” version of the popular TV program “The Price is Right.”...

Citibank Sweeps Aims to Draw New Customers 

Citibank is trying to get more customers with a “Thanks-A-Million” sweepstakes, offering members in its ThankYou Network rewards program a chance to win 1 million rewards points...

Milk Board Lets Consumers Pick Next Happy Cow 

The California Milk Advisory Board is for the first time letting consumers pick its next Happy Cow...

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FROM THE MAGAZINE

November 2008

COMMUNITY Thoughts and opinions from PROMO editors & columnists.

Blog: Magilla Marketing

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