Heinz Targets Best Tailgate Recipes

Heinz is once again looking for a good tailgate recipe, offering a reward of tickets to the Super Bowl.

For the third year, the “Heinz Field Tailgate Recipe Contest” is soliciting tailgaters’ favorite concoctions. People fill out entry forms on http://www.heinzredzone.com and submit their best culinary tailgate creations.

The only caveat is that each recipe must contain at least one Heinz product in the ingredients, the company said.

The food products company has become a mainstay on the tailgating circuit. Heinz Field, home of the NFL Pittsburgh Steelers, is the site of regular tailgating events where fans can sample the company’s products.

The deadline for contest entries is Dec. 28. Online marketing supports the promotion.