Aug 20, 2007 6:05 AM, PROMO Xtra, By Amy Johannes
Heinz Offers Second Chance at Consumer-Generated Ad
H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV.
The company is bringing back its user-generated contest in October asking people to submit 30-second videos showing their creativity and passion for Heinz.
“We have been extremely impressed by the tremendous outpour of interest and excitement from writers, directors, actors, singers and producers across the country for the ‘Top This TV Challenge,’” said David Ciesinski, vice president for Heinz Ketchup, in a statement. “We look forward to receiving many more imaginative commercials.”
The ‘Top This TV Take Two’ promotion extends Heinz’s spring ad contest where people created ads for the brand for chance at $57,000 (Promo Xtra, April 17, 2007). The company received more than 4,000 entries under the original contest, the company said.
Fifteen finalists’ ads from the original contest will be up for a vote Aug. 27 to Sept. 10 at Topthistv.com. Four runners-up will receive $5,700 each. All five ads will air on national TV.
Smith Brothers Advertising handles the contest for Heinz.
For more coverage on games, contests & sweepstakes
![]() |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
![]() |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
![]() |
Michael McKelvie Gift Cards and Reward Cards |
|||
![]() |
Bob Bell Tie-in Partnerships |
|||
![]() |
Dave Hunt Rebates |
|||
![]() |
Bruce Hollander Sweepstakes |
|||
![]() |
Joel Parent Interactive |
|||
![]() |
Become an Expert More Info |
|||
Promo Newsletters
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.













PROMO Premium & Incentives
PROMO Xtra









