General Mills Narrows Curves Contest to 12

General Mills is just votes away from finding the next woman to appear on its Curves cereal box.

The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite.

People can vote at http://www.CurvesFoods.com through Jan. 17. The top vote getter will be featured on the Curves cereal box hitting stores in July, receive $5,000 and a year’s supply of cereal and granola bars, as well as a membership to a Curves fitness center. Four runners-up will each receive $1,000 and a six-month gym membership.

The contest was part of an overall campaign General Mills launched to show that weight-related success comes in all sizes. To enter, visitors sent in inspirational stories about weight management and how it changed their life.

General Mills kicked off the contest staging live events in four cities in the fall to promote the contest and online community where women share stories and fitness goals (Promo, Nov. 1, 2007). http://promomagazine.com/eventmarketing/marketing_jump_curves_cereal/index.html

Online marketing and PR support the contest, which General Mills is handling in-house, a company spokesperson said.

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