Food Network Star Promotes Sweeps on ValPak

The Food Network is promoting its newest show, “Grill It With Bobby Flay,” on the widely recognized blue Valpak envelopes.

Flay will appear on the mailings, which include a sweepstakes that runs through Sept. 5.

People can enter at www.valpak.com for a chance to win a trip to the Food Network’s New York City Wine & Food Festival. The four-day trip for the winner and a guest includes round-trip air fare, admission for two days to the festival, admission for one day to a culinary demonstration by Flay and $500 in cash.

Twenty-five first-prize winners will receive an autographed Bobby Flay cookbook.

Fly hosts several shows on the network including Throwdown and Iron Chef America.

The Valpak mailings reach 45 million households across North America each month.

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