Oct 23, 2006 6:01 AM, PROMO Xtra

Disney, Rand McNally Team Up for Family Guide

Walt Disney Parks and Resorts and Rand McNally & Co. have teamed up to launch a co-branded guide and atlas with a sweepstakes overlay dangling a chance to win a Disney vacation.

The two are co-promoting the release of Rand McNally's first Family Adventure Guide and Interstate Atlas. The guide includes a list of family attractions, lodging information and free family activities. The two companies joined forces after a Rand McNally 2006 Great American Road Trip survey found that Disney Parks are the No. 1 destination choice for family vacations.

Promotional copies will include a free pocket guide to Disney Parks and a chance to win a trip for four to Walt Disney World Resort or Disneyland Resort. Consumers enter a code from the guide at RandMcNally.eprize.net/familysweeps. Once online, visitors wave a virtual magic wand to see how many sweepstakes entries they have earned.

Five grand-prize winners will receive a trip for four to the Walt Disney World Resort, or a trip for four to Disneyland Resort. The prize package includes airfare, hotel accommodations, park passes and $250 in spending money.

"Rand McNally and Disney are two of America's most iconic brands," Kendra Ensor, VP-national travel at Rand McNally, said in a statement. "Our collaboration shows our shared commitment to helping families create memorable, easy-to-plan vacations. And since Disney is the number one destination for families, it seemed logical to include a Pocket Guide to Disney with the atlas."

The sweepstakes runs through April 30, 2007. P-O-P, online ads and p.r. support. Pleasant Ridge, MI-based ePrize handles.

For more coverage on games, contests & sweepstakes

:: Renew / Subscribe to PROMO Magazine::

DON'T MISS AN ISSUE!

PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image.

Renew your subscription
Subscribe to the magazine
Sign up for email newsletters



A panel of professionals answers your questions. Submit your questions.

		Michael McKelvie Gift Cards and Reward Cards

		Bob Bell Tie-in Partnerships

		Dave Hunt Rebates

		Bruce Hollander Sweepstakes

		Joel Parent Interactive

		Become an Expert More Info

Promo Newsletters

PROMO Premium & Incentives

PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.

View Sample Subscribe

PROMO Xtra

To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.

View Sample Subscribe

Special Report on Email

Get the E-mail Credit You Deserve

Executive summary:
How important is it that your e-mail campaigns get white listed? Well, look at it this way: How important is it that your messages get delivered?
Download the full report

Sponsored By:

Featured Webinar

Know your Customer - Grow your Business with Targeted Email Marketing

In an industry littered with competition and product variation, promotional suppliers, event marketers, agencies, and other promotional vendors need to re-evaluate the ways in which they collect data and communicate with potential customers. No longer are recipients tolerating irrelevant marketing materials, via email or any other medium. Sending relevant, targeted offers that they WANT to receive is essential in order to acquire new customers and grow your business.
Learn more now...