Coors Light Kicks Off New NFL Team Deals

Coors Light has added two new National Football League teams as sponsorship partners this season, as it expands relationships with two others.

The New York Giants and the Tennessee Titans will join the Coors Light NFL sponsorship roster, while Coors broadens its existing relationships with the New York Jets and Pittsburgh Steelers. The deals enable Coors to use the team logos in advertising and promotional activities, packaging and media placements during radio broadcasts of games.

Coors Light is extending existing deals with the New England Patriots and Oakland Raiders. It also has deals in place with the New Orleans Saints, San Diego Chargers and Denver Broncos.

“By signing deals with several new teams and extending our presence with existing partners, we are widening the reach of our brand and the impact of our status as the official beer sponsor of the NFL,” Bryce McTavish, vice president for channel and sponsorship marketing for Coors Brewing Co., said in a statement.

Coors, the official NFL beer sponsor, is also giving away NFL tickets and a trip to the NFL Draft as part of its Silver Ticket giveaway program.

Football fans can register for the Silver Ticket sweepstakes for a chance to win NFL game tickets, a trip to the NFL Draft, or other NFL experiences and thousands of other prizes, at CoorsLight.com.

The sweepstakes runs through Oct. 31. Online marketing supports it.

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