Jul 26, 2007 6:04 AM, PROMO Xtra, By Amy Johannes
CompUSA Kicks Off Back to School Promo
CompUSA's instant-win game piece offers the chance to win $10,000
CompUSA has launched an instant-win sweepstakes tied to its back-to-school campaign that offers the chance to win $10,000 or notebook computers.
To play, people cut out a game piece in advertisements in Sunday newspapers or by downloading and printing one at CompUSA.com/CompUSAOnCampus. Customers take the game piece to a local store to have it scanned to see if they are a winner.
One grand-prize winner will receive $10,000. Ten others will each receive an HP Notebook and CompUSA gift cards. Non-winning game pieces will offer a coupon for $5 off a future purchase of $50 or more.
The sweepstakes runs through Aug. 11.
The promotion is part of CompUSA’s back-to-school campaign. This year’s theme, “CompUSA on Campus,” offers discounts on products and technical support and runs through Aug. 25.
A second chance sweepstakes online sweepstakes is available on the site where one grand-prize winner will receive $10,000. And everyone who enters will receive a promotional code for free shipping on all items bought online through Sept. 1.
New back-to-school “campus packs” will be available online each week at CompUSA.com and in CompUSA stores. In-store signage and banner ads on Compusa.com support the sweepstakes.
CompUSA is handling the sweepstakes with advertising agency Schroepfer Wessels Jolesch.
For more coverage on games, contests & sweepstakes |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
 |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
 |
Michael McKelvie Gift Cards and Reward Cards   |
|||
 |
Bob Bell Tie-in Partnerships  |
|||
 |
Dave Hunt Rebates  |
|||
 |
Bruce Hollander Sweepstakes  |
|||
 |
Joel Parent Interactive  |
|||
 |
Become an Expert More Info |
|||
Promo Newsletters
PROMO Premium & IncentivesPROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
PROMO XtraTo stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.
