Coffee Beanery Launches Scratch-and-Win Game

Coffee Beanery is using a scratch game to drive store sales

The Coffee Beanery is out with a scratch-and-win game to get people into its stores.

People who spend $9.99 or more in store will receive a free game card for a chance to win the top prize: a seven-night trip for two with Funjet Vacations to Jamaica to an all inclusive resort. Ten first-prize winners will receive a years’ supply of specialty coffee. Lesser prizes include Coffee Beanery beverages.

The promotion is designed, not only to drive traffic in-store, but also to raise average check amounts for the holidays. In particular, the Coffee Beanery, is looking to boost sales of its holiday gift sets and one pound bags of specialty coffee, the company said.

About 250,000 games cards were developed for the promotion, which runs through Dec. 31.

In-store P-O-P, newspaper inserts and online marketing supports the promotion. Robust Promotions is handling the contest administration.

The Coffee Beanery operates more than 150 locations worldwide.