AA Uses Sweeps to Educate Customers

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool.

The tool lets customers at AA.com search by both price and schedule and shows the lowest fare options on surrounding travel days.

The grand-prize winner of the Find It. Book It. Win It! sweepstakes will receive a new GMC Acadia and a Garmin Street Pilot navigation system.

In addition, four first-prize winners will each receive a navigation system, and just for entering the sweepstakes, customers can receive discounted car rentals or car rental upgrades from Alamo Car Rental. The sweepstakes also highlights the American Airlines Car Planner, which lets customers find and book a rental car at AA.com.

Players can enter at AA.com/promo between Sept. 20 and Nov. 16.

Additional entries can be earned:

* Each time a player registers for the sweepstakes
* For purchasing travel on AA.com
* For forwarding sweepstakes information to others

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