Burger King Promotes “Indy” Movie with Scratch-Off Game, BurgerBy: By Amy Johannes Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger.... Arby’s Launches Search for Commercial StarBy: By Amy Johannes Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.... Best Western Celebrates Loyalty with Anniversary Contest, SweepsBy: By Amy Johannes Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000... Pizza Hut Pushes Ultimate Grill Pizza with SweepsPizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes... Cotton Inc. Rolls Out 'Natural’ Campaign in MallsBy: By Amy Johannes Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric... Alltel Celebrates “My Circle” Anniversary with Reunion SweepModern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to... Carvel Sets Fudgie the Whale to Mobile MarketingBy: By Brian Quinton Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ... Kraft Oreo Racing League Challenge Nets 500,000 Entries So FarBy: By Amy Johannes Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition... Hostess Launches Instant-Win Game Tied to BaseballBy: By Amy Johannes Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball.... Electronics Makers Offer Analog TV MakeoverBy: By Brian Quinton Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna. ... 7-Eleven Pushes Slurpee with Video Game PromoBy: By Amy Johannes 7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game... Ann Taylor Launches European GiveawayBy: By Amy Johannes Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file... KFC Hidden Image Pushes Snacker ProductsBy: By Amy Johannes KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich.... AutoTrader.com Runs Sweeps to Push ‘Speed Racer’By: By Richard Tedesco AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures.... American Airlines Pushes Mobile Site with SweepsBy: By Amy Johannes American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices.... Post-it Notes Contest Seeks Unique UsesBy: By Amy Johannes 3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes.... Heinz Names Winner of Consumer Generated Ad ContestA Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest.... Office Depot NASCAR Small Biz Campaign Gets ViralBy: By Richard Tedesco Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support.... Wisk Rolls Out Passion SweepstakesBy: By Amy Johannes Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.... Gillette Runs Contest to Find Sports PhenomBy: By Richard Tedesco Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport.... |
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Focus on TacticsAt RetailMacy’s Partners with FAO SchwarzCoke Preps Multilingual U.S. Promo for Beijing GamesCotton Inc. Rolls Out 'Natural’ Campaign in MallsAgency FocusOctagon and TNS Sport Combine Research to Boost Understanding of Sports FansTPN Promotes Warhaftig to Director on GatoradeOctagon Hires VP for Music and Entertainment GroupFocus on TacticsInteractive MarketingWE TV Turns People Into ‘Bridezillas’Got Milk Freshens Up Web site with Interactive FeaturesClear Channel Gives Lyrics to Listeners, Video to AdvertisersLegal & RegulatoryLive from PMA: Marketers May Be Regulatory “Scapegoats” in Tough EconomyReebok to Pay $1 Million Fine for Lead Bracelet PremiumsAirborne Settles False Ad Lawsuit for $23.3 MillionPremiums & IncentivesKraft Singles Celebrates Mother’s Day with Samples, Gift CouponsRecession RewardsCoalition Asks BK to Pull Toy Premiums |
