GAMES, CONTESTS & SWEEPS NEWS
Aramark Loyalty Program Offers Games and Sweepstakes
Food service provider Aramark Higher Education has expended its loyalty program to encourage college students to dine on campus by offering a range of games and prizes as incentives...
TVGuide.com Stages Contest for Advertisers
TVGuide.com has begun a contest for top advertisers to raise awareness of the site. The winner gets a Hollywood-style star treatment for a day...
Remington Launches Online Grooming Game
Remington Products is using an online game where guys can experiment with different grooming and hair styles to encourage them to think about using its men’s grooming and shaving tools...
Jamba Juice Campaigns with “Feel Good Moments”
It all started in New York earlier this month with Jamba Juice spokesperson Bananaman passing out preloaded Metro Cards to thousands of people getting ready to board New York City subway trains...
McDonald’s Essay Contest Offers Kids Trip to Winter Games
McDonald’s is offering kids a chance to attend sporting events at the 2010 Olympic Winter Games in Vancouver, an opportunity many people cannot afford due to the high costs of the tickets...
Hostess Rebate and Sweeps Promotes DVD Release
Hostess is once again partnering with DreamWorks Animation SKG, Inc. for a Halloween-themed campaign that encourages people to buy a newly released DVD...
Yahoo, Ad Council Contest Offers Charities Free Web Ads
Yahoo and the Ad Council are offering to give one lucky non-profit organization a free online display ad campaign this fall as part of a promotion to introduce a new ad unit in Yahoo Mail...
Frito-Lay Turns Contest Winner’s Story into Webisode
A mom from Boise, Idaho has won the “Inspire Us” contest from Frito-Lay and will have her entry turned into an animated webisode as part of Pepsi’s larger “Only in a Woman’s World” campaign...
Ubisoft Helps Girls Picture the Future with College Cash
Video game maker Ubisoft is promoting the October launch of four new titles in its popular ‘Imagine” casual game series with a month-long “Imagine Your Future” scholarship sweepstakes...
Hilton Sweepstakes Taps into “Mad Men” Glamour
The Hilton Family of hotel properties checks in as the latest brand to borrow some of the marketing buzz generated by the multiple-Emmy-Award winning show “Mad Men” with a “Live like a mad Man” sweepstakes...
Hershey Video Contest Seeks College Football Fan
Hershey is about to take the field, college football field that is. The candy maker is embarking on its first year as an NCAA corporate partner and is set to launch its first major promotion...
Success Rice Budget-Friendly Meals Win Gift Cards
Budget conscious consumers can help each other out in a new contest from Success Rice that asks its customers to share recipes that can feed four people at home for $10...
Canon Football Photo Contests Energize Amateurs Once Again
Photography power Canon is rolling out the latest iteration in a pair of football-themed contest promotions- and its long-time sponsorship of the national Football League—to publicize the launch of a new camera line...
Xyience Taps Enthusiasm of Ultimate Fighting Fans in Contest
A regional campaign from nutritional products maker Xyience is tapping into the wild popularity of the mixed martial arts sport, Ultimate Fighting Championship...
Sears Seeks “Laundry Extremes” in Kenmore Video Contest
Kenmore is seeking people who are willing to confess to their weirdest and wildest ways to get dishes and clothes clean...
7-Eleven Narrows 70 Video Submissions to 28 for a Public Vote
7-Eleven has received about 70 videos for its music video promotion and has narrowed the field to 28. The public this month votes for a winner...
Frito-Lay and NFL Hunting for a Prime Pigskin Family
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”...
ExxonMobile Seeks Gas-saving Tips in Video Contest
ExxonMobil is running a video contest inviting consumers to submit a two-minute video illustrating one or more gas- and money-saving tips...
Kleenex Honors Hispanic Heritage with User-Generated Box Art
Rounding out a search for Hispanic artists that launched in December 2008, Kimberly-Clark’s Kleenex brand has announced the winners in its “Con Kleenex, Expresa tu Hispanidad” package design contest...
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize...
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