GAMES, CONTESTS & SWEEPS NEWS
Offering 300,000 Prize Miles Tips Players to Other AA Services
The month-long promotion American Airlines is running for its loyalty members may just make those members forget the frustrations they encounter when trying to redeem those miles … at least for a bit. The sweeps, which began May 3, marks American’s largest promotion to date and with the price of airline tickets rising by the day, the thought of possibly winning 300,000 miles is pretty enticing. ...
Missions, Leader Boards, News Feeds Style “Rio” Sweeps Site
Universal Studios “Make Your Way to Rio” sweepstakes site has been gamified, or populated with popular concepts taken directly from the world of gaming and applied to site features....
Kraft Talks Cheese, Communities and ROI
Kraft finds success in its "Tuesday Night Tickets" promotion with American Singles and Minor League Baseball, and building an online community around cream cheese. ...
A Slice of Pizza, Topped with Adult Swim
Pizza Hut and the late-night television network, Adult Swim, can expect some pretty kooky video submissions, as entrants in the “Fan-Made Contest” are asked to play out their favorite pizza moments on video. Those videos are being submitted to Adultswim.com/fanmade with the favorite appearing in a customer commercial for Pizza Hut this summer. The winner also gets an all-expense paid trip to watch the spot be filmed....
Promotions Past and Future: Q&A with Bonnie Carlson
The Promotional Marketing Association is celebrating its 100th year. To mark the occasion, Promo talked with PMA president Bonnie Carlson just before the trade ...
Wrangler Goes to its Customers for the Next New Jean Design
Wrangler is going back to its roots with a jean design competition that wraps up with the winner’s project appearing as part of the “Next Blue” jean collection launching this fall....
Cottonelle Asks Consumers to "Switch" to its Brand
"One Little Switch" began this month with humorous messaging that equates consumers' relationships with their toilet tissue to a personal relationship that’s gone stale. It works to break that old habit of "grab and go" toilet tissue buying with a message that it's ok to switch brands and here's why you should. The campaign is fully integrated, including TV, print, digital, retail materials and a 90-day online promotion....
Cabela's Offers Largest Prize Pool: $2 Million
This year marks Cabela's 50th anniversary, and to celebrate, the outdoor-gear retailer has unleashed a sweepstakes offering its largest prize pool to date...
Dunkin' Donuts Tweets a Contest, But Misses the Mark to Upsell
Dunkin' Donuts tweeted recently about a contest: "A bathtub of DD coffee? Naming a pet Dunkin'? How would u share ur fanDDemonium in The Ultimate DD Coffee Fan contest?"...
Contest Helps Philly Cream Cheese Spread the Word Virally
Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe...
Sara Lee Deli Makes Lunchtime Woes a Social Contest
In time for the school-year lunchtime rush, Sara lee Deli has launched a social campaign to identify and help the mom with the pickiest packed-lunch eaters...
Toyota Offers Prius Tenth Birthday in Facebook Contest
Toyota has announced ten finalists in its Facebook contest to become the face of the "10 Years of Prius" anniversary celebration—and the hometown host of a big catered birthday party for the hybrid model...
Knorr Readies Consumer-Generated Labels
In April, Knorr launched a contest for the Latina community that for the first time promised it would feature winning recipes on its labels. That day of reckoning has come...
Papa John's Contest Pulls 12,000 and New Marketing Ideas...Maybe
Papa John's pulled in 12,000 entries to its recent contest that asked entrants to create new pizza recipes. Three finalists each received $1,000 to market their pizzas, which began appearing on the regular Papa John's menu yesterday...
News Brief: Scottrade
Scottrade, the online investing firm, is underway with its second installment of “The Joke’s On You” contest...
Billboard and Starburst Get Together at Six Flags
Six Flags and Billboard.com are teaming up with the park’s title sponsor, Starburst, for an integrated music program that includes online content, live concerts and a national sweepstakes...
Ford Gives Away Super Duty Truck as Part of In-Theater Show
More and more brands are using text messaging in combination with an entertainment forum to stage games, contests and other promotions...
Canadian Club Starts the Hunt for Missing Hidden Cases
The Canadian Club Whiskey brand is sending people off once again on a search around the planet for hidden cases of the liquor...
NatureSweet Tempts Kids to Eat Tomatoes with Video Contest
So how do you get kids ages six to 16 to enjoy bite-sized tomatoes as a nutritious snack? Roll the video and add some music...
Crate and Barrel Builds Registry Business with Wedding Contest
Crate and Barrel and digital media source Daily Candy have partnered on a social media campaign designed to offer one betrothed couple a grand wedding...
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