Burger King Promotes “Indy” Movie with Scratch-Off Game, Burger 

By: By Amy Johannes

Burger King is backing the upcoming release of “Indiana Jones and the Kingdom of the Crystal Skull” with a marketing campaign featuring a scratch-off game, kids meal premiums and a limited edition burger....

Arby’s Launches Search for Commercial Star 

By: By Amy Johannes

Arby’s is on the hunt for a loyal customer to star in one of its TV commercials....

Best Western Celebrates Loyalty with Anniversary Contest, Sweeps 

By: By Amy Johannes

Best Western International is celebrating the 20th anniversary of its loyalty program with two online promotions offering members the chance to win 1 million points or $50,000...

Pizza Hut Pushes Ultimate Grill Pizza with Sweeps 

Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes...

Cotton Inc. Rolls Out 'Natural’ Campaign in Malls 

By: By Amy Johannes

Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric...

Alltel Celebrates “My Circle” Anniversary with Reunion Sweep 

Modern tradition has it that the second anniversary gift is china. But through the month of May, mobile carrier Alltel is offering subscribers to its two-year-old “My Circle” calling plan trips to...

Carvel Sets Fudgie the Whale to Mobile Marketing 

By: By Brian Quinton

Giving a new meaning to the phrase “whale calls,” ice cream retailer Carvel will now let mobile phone users send text messages to company spokesmammal Fudgie the Whale and receive in return a coupon ...

Kraft Oreo Racing League Challenge Nets 500,000 Entries So Far 

By: By Amy Johannes

Kraft Foods is wrapping up a four-month-long promotion around its Oreo brand, which offers the chance to compete against National Football League players Peyton and Eli Manning in a cookie twisting, licking and dunking competition...

Hostess Launches Instant-Win Game Tied to Baseball  

By: By Amy Johannes

Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball....

Electronics Makers Offer Analog TV Makeover 

By: By Brian Quinton

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna. ...

7-Eleven Pushes Slurpee with Video Game Promo  

By: By Amy Johannes

7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...

Ann Taylor Launches European Giveaway 

By: By Amy Johannes

Ann Taylor has launched a sweepstakes offering a posh trip to Europe in an effort to build its customer file...

KFC Hidden Image Pushes Snacker Products 

By: By Amy Johannes

KFC is once again using subliminal messaging in its advertising to boost interest in its brand. This time, the message won’t just past below the normal limits of perception, people are being asked to seek it out for chance to receive a free Snacker sandwich....

AutoTrader.com Runs Sweeps to Push ‘Speed Racer’ 

By: By Richard Tedesco

AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....

American Airlines Pushes Mobile Site with Sweeps 

By: By Amy Johannes

American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices....

Post-it Notes Contest Seeks Unique Uses 

By: By Amy Johannes

3M is partnering with YouTube and Google to launch a video contest to search for the most creative uses of its Post-it Notes....

Heinz Names Winner of Consumer Generated Ad Contest 

A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest....

Office Depot NASCAR Small Biz Campaign Gets Viral 

By: By Richard Tedesco

Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....

Wisk Rolls Out Passion Sweepstakes 

By: By Amy Johannes

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality....

Gillette Runs Contest to Find Sports Phenom 

By: By Richard Tedesco

Playing off its relationship with golfer Tiger Woods, Gillette is running a contest to find exceptional athletes in any ball sport....

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PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
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