Unilever Launches Carb Options with Online Sweeps
Unilever launched Carb Options low-carb products this week, jumping
on the nationwide low-carb hype.
An online instant-win game at www.carboptions.com gives product information and
recipes for the line, which includes peanut butter, barbeque sauce,
marinades and shakes.
The game uses a slot machine format; spinning wheels depict various
Carb Options products. Players match three items to win a tote bag of
Carb Options products worth $65. A total of 92 instant-win prizes will
be given away through May 3, with a total prize value of $5,980.
ePrize, Farmingham, MI, handles.
Site visitors can earn up to five game plays each day by giving the
e-mail addresses of three friends. Players give their name, address,
birth date, e-mail address, size of household and number of
children.
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