Promo Takes the Driver's Seat

Can you name the hottest new car to hit the market this year?

You would be absolutely right if you said Promo magazine.

Yes, Marketing Drive has created a campaign for Promo that treats the magazine like a luxury car.

Living up to its name, the agency won our Re-energized Relaunch contest celebrating our May redesign. Its theme: “Fully Loaded — The New Promo.”

Readers can test-drive the magazine online via a Flash movie that zooms off road, then through a supermarket aisle. The final destination? A landing-page showroom, where viewers can roll over a sleek sedan to see the new features in the magazine. It can be seen at http://promomagazine.com/AgencyAdContest/.

The winning team includes video expert Joe Re; 3-D designer Nick DiMucci; copywriter Curt Covert; art director John Davies; and “showroom model” Erica DiSimone (who works on account services for Novartis in her day job at Marketing Drive).

The grand prize? A $1,000 donation to a charity chosen by the agency.