GSN, Fashion Bug Launch Millionaire Sweeps

GSN, the gaming network, is giving viewers an opportunity to walk in the shoes of a millionaire via a sweepstakes with retailer Fashion Bug.

Consumers can enter the Live Like A Millionaire sweepstakes online at GSN.com or Fashionbug.com for a chance to win a trip to Los Angeles and a millionaire makeover. The sweepstakes drives tune-in to Who Wants to Be a Millionaire with host Regis Philbin at 8 p.m. ET each night on GSN and shoppers to Fashion Bug stores.

The top winner gets a four-day, three-night trip for two to Los Angeles, luxury accommodations at the Peninsula Hotel in Beverly Hills and a makeover package consisting of a massage, facial, manicure, hair makeover and a make-up application. The package also includes a VIP tour of Sony Pictures Studio.

GSN and Fashion Bug let consumers taste the good life in a joint sweeps

One second-prize winner gets a $500 Fashion Bug shopping spree, and one third-prize winner will receive a $100 Fashion Bug shopping spree.

More than 1,000 Fashion Bug stores will support the sweepstakes with in-store signage, e-mail blasts including posters, counter cards, rack toppers and bag stuffers and in 3.2 million pieces of direct mail. GSN is backing the sweepstakes via e-mail blasts and online.

The sweepstakes is open to consumers 18 and older and runs through Dec. 31.

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