MTV and Maybelline Launch Education Contest

MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education. A contest encourages young women to submit a 500-word essay on what education means to them, how it has made a difference in their lives and what they would do with the $25,000 scholarship prize.

The winner will be showcased live on MTV during TRL @ Your School Week in April.

“Building confidence through education is inherent to Maybelline New York as a brand,” says Cheryl Vitali, senior vice president, marketing, Maybelline New York – Garnier, in a statement. “Through our partnership with MTV and the ‘Born to Achieve: Empowerment through Education’ contest, we are able to give back to young women and help them make a positive difference in their lives, opening the doors to the endless possibilities that education provides.”

The contest will be promoted on both MTV and MTV.com. The deadline for entries is Feb. 11. Participants can enter at Maybelline.MTV.com.

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