Heinz Offers Second Chance at Consumer-Generated Ad
H.J. Heinz Co. is giving people a second chance to win $57,000 and have their self-made ad appear on TV....
Hyatt Resorts Roll Out Adventure Webisodes, Sweepstakes
Hyatt Resorts is launching a series of Webisodes that follow five families in their quest for a 50-night stay at the hotel chain....
Hanes Canada Launches Instant Win Games
Hanes Canada has launched an instant-win game offering the chance to win one of three $25,000 grand prizes....
WWE Contest Winner Gets Red Carpet Treatment
Word Wrestling Entertainment will name its biggest fan in a “red carpet” New York City event preceding its climactic “SummerSlam” pay-per-view event on Aug. 26....
Green Giant Pushes Veggies with Games, Videos
Green Giant is enticing kids to consume more vegetables with new packaging and an online game and videos designed to make eating greens fun....
Samsung Searches for Good Samaritans to Carry Olympic Torch
Samsung is once again searching across the globe for mobile phone users to be Olympic torch bearers during the run-up to the 2008 summer games in Beijing....
Wise Finds Success with Modell’s
Wise Foods has partnered with Modell’s Sporting Goods for a second time after finding success with a sweepstakes last year....
Taco Bell Pushes MLB Sponsorship With World Series Sweeps
As baseball fans’ interest in the pennant races peaks, Taco Bell is pushing its image as a Major League Baseball sponsor with a World Series sweepstakes....
Visa Gets Placement in Madden NFL 08
Visa is enhancing its pro football profile in a major video game play through an embedded presence in Electronic Art’s “Madden NFL 08,” set to go on sale Aug. 13....
Nicktoons Offers Development Prize, Sweepstakes
Nicktoons Network Animation Festival is using a sweepstakes to help drive people to its Web site to vote for their favorite animation...
Pringles Tour Promotes New Crackers
Pringles is hitting the road to sample its new snack, Pringles Stix, and to promote a sweepstakes ...
Zizzle Pushes New Button Maker Via Sweepstakes
Toy developer Zizzle is promoting a new toy with chances to win the device....
Edy's 'American Idol’ Flavor Contest Pulls 600,000 Votes
Ice cream lovers have voted, and the winning “American Idol”-themed Edy’s Slow Churned flavor is Take the Cake....
Office Depots Ties Sweeps to Classroom Supplies
Office Depot’s goal of getting kids to sing happy tunes this school year might be a bit overstated, but its new promotion with platinum selling recording artist Gavin DeGraw may help drive sales....
Crown Royal Asks Consumers to Make Stuff From its Purple Bag
Crown Royal has launched a promotion to get people to make quilts, reupholster chairs or create any other variety of crafty fare out of the iconic purple bags the whisky is packaged in....
Maxell Runs Sweeps, Giveaways For X-Games
Maxell Corp. of America marked its second consecutive sponsorship of ESPN’s X Games 13, held last weekend in Los Angeles, with a sweepstakes contest and on-site giveaways, including seven branded skateboards....
XM Radio, Primedia Run Coolest Car Contest
XM Satellite Radio and Primedia Enthusiast Media are running a Coolest Car Challenge with a $10,000 grand prize....
Chocolate Company and Etiquette Author Launch Thank You Contest
A European chocolate company has partnered with the Emily Post Institute in a contest that rewards good deeds or acts of kindness....
Staples Launches Back to School Promo
Staple is out with a sweepstakes timed for back to school offering the chance to win a host of prizes including amovie tickets, a month’s worth of gas and a pizza party....
Best Buy Goes Back to School With YouTube
Consumer electronics giant Best Buy, along with YouTube, this week introduced the Tech U Out Video Challenge, a contest in which college students are encouraged to post videos to YouTube. ...
Universal Offers DeLorean In ‘Back To The Future’ Sweeps
Universal Studios is running a sweepstakes as a run-up to the final go-round for its “Back To The Future’ theme ride at Universal Studios Hollywood. ...
Yahoo Touchdown Dance Contest Fuels Football Fantasies
Yahoo Sports has launched an online touchdown contest to spark interest in its fantasy football products. ...
Geek Squad Seeks Next Big Idea
The Geek Squad, those customer service reps behind the counter at Best Buy, is challenging people to come up with the next big idea. ...
Dove Seeks Everyday Women for New Campaign
Dove is extending its real beauty campaign once again. Dove Hair Care is asking everyday women to show off their hair for a chance to star in on of its upcoming commercials ...
Disney Pushes Blue-ray Technology via Tour
The Walt Disney Studios are launching an interactive, educational tour for its high-definition home entertainment Blu-ray technology....
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