XM Radio Takes a Wild Online Ride
Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision....
Marshalls Boosts Shoe Store with Stilletto Tour
Marshalls is hitting the road in a red Stilletto vehicle to spread the word about its new its Shoe MegaShop, the newly redesigned shoe department. Teams of Shoe Divas dressed in bathrobes and wearing the high heels are traveling to five cities handing out branded shoeshine mitts, which contain game pieces. Each game piece can be redeemed in-store for a chance to win prizes, including $1,000 shopping sprees. ...
Krispy Kreme, Magazine Launch Recipe Contest
Krispy Kreme Doughnuts Inc. is teaming up with Taste of the South magazine to search out new Krispy Kreme dessert recipes for a chance to win a cookware prize pack....
Canon Renews NFL Sponsorship and Photo Contest
Canon USA has extended its sponsorship deal with the National Football League as the league’s official camera through 2010....
Alltel Gives Amateur QBs A Pass At $100,000
Alltel Wireless is offering college and pro football fans a shot at $100,000 in a group passing competition...
KFC, Taco Bell, Pepsi Team Up on Philadelphia Eagles Sweeps
KFC, Taco Bell and Pepsi are triple teaming to run a Philadelphia Eagles sweepstakes with a grand prize of 2008 season tickets....
Homewood Suites Debuts Winning Contest Billboard Ads
Homewood Suites is giving three contest winners their 15 minutes of fame on an electronic billboard in New York City’s Times Square....
Scion Runs ‘Craft My Ride’ Contest
Scion is sponsoring a contest for amateur artists to customize hand-made accessories for one of its vehicles for a chance to win a 2008 Scion xD five-door subcompact....
Quaker Teams with ‘Curb’ Star to Launch Smart Heart Challenge
The Quaker Oatmeal Co. is using a little star power to encourage people to improve their heart health....
Suave to Send Moms to the Spa
Now that the kids are back in school, Suave wants to pamper moms with a one-day field trip to a Beverly Hill spa....
Embassy Suites Launches Do Not Disturb Sign Design Contest
Embassy Suites Hotels is on the hunt for the next best do not disturb door hanger, and is asking patrons to help design it in an online contest....
4Kids TV Kicks Off Sixth Season with Sweepstakes
4Kids Entertainment is supporting the sixth season of its Saturday morning kids block on Fox with a new look and sweepstakes, which offers the chance to win a video game system prize pack and other items...
Best Western Ties Instant-Win Game to Loyalty
Best Western is out with an instant-win game designed to boost membership of its loyalty program....
Visa Kicks off NFL Season with Integrated Campaign
Visa USA is charting several option plays for its National Football League marketing campaign, starting with a TV spot touting the New Orleans Saints and their fans supported by a host of promotions....
Denny’s Offers Scholarship to Varsity Bowlers
Denny’s is offering college scholarships and the chance to appear on ESPN to top high school bowlers around the country....
Disney Stores Hype ‘Million Dreams Sweeps
Disney Stores is out with a sweepstakes offering the chance to win a trip to Walt Disney World Resort...
Jimmy Dean Rolls Out Breakfast Tour
Jimmy Dean is about to hit the road to sample its products....
AT&T Runs Sweeps With Weekly All-America Contest
College football fans will get a chance to see the BCS National Championship in person by voting for the AT&T All-America Player of the Week wirelessly....
Talbots Kids Launches T-Shirt Contest
Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores....
Goodlife Recipe Contest Calls for Consumer Pet Videos
Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet. ...
New York Woman Wins $25,000 Jeopardy Google Challenge
Who is Shirley Seaman? She is the grand prizewinner in the Jeopardy Google Daily Challenge. ...
Secret Dancer Search Lets Winner Star in Music Video
Procter & Gamble’s Secret brand is on the hunt for young women with the best dance moves...
Dunkin’ Donuts Drafts ESPN’s Berman to Promote Omelet
Dunkin’ Donuts is drawing on iconic ESPN sportscaster Chris Berman to push its new Bacon Lover’s Supreme Omelet....
Mike and Ike Flavor Contest Nets More than 60,000 Votes
Just Born has people buzzing about its latest summer promotion. ...
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