M&Ms Promotes Halloween Sweeps with NYC Event 

Halloween came a little early to M&M’s World in New York City’s Times Square Wednesday....

WWE Taps Teen Readers In Wrestlemania Tix Contest  

World Wrestling Entertainment is sponsoring its second annual teen reading contest with tickets to Wrestlemania 24 as the payoff....

Suzuki Solicits Entries for Animation Contest 

Suzuki Auto is teaming with the New York International Latino Film Festival and Cinedulce.com to call for entries in its first national animation contest....

It’s Game or No Game in PlayStation ‘NBA 08’ Campaign 

Sony PlayStation is looking to pump up the volume about its “NBA 08” video game with an interview contest that invites fans to yack about their favorite round-ballers, themselves included....

Doritos Seeks Songs for Super Bowl 

Frito-Lay is using music as the backdrop for a new promotion once again tapping consumer-generated content tied to the Super Bowl. Doritos’ latest “Crash the Super Bowl” contest, which launched yesterday, asks people to submit original music for a chance to have their tune aired during Super Bowl XLII on Feb. 3. The chipmaker plans to show a 60-second commercial in the form of a video using the winning song as its Big Game ad buy. ...

NBA Partners Push China Games Exhibitions 

The National Basketball Association has lined up a roster of marketing partners to drive interest in its upcoming trio of exhibition games in China....

Unilever Searches for ‘Green’ Kids in Contest 

Unilever’s is out with a national contest tied to its All Small & Mighty concentrated laundry detergent that gets kids thinking green while getting a chance to win $50,000 for their school and other prizes....

Dippin’ Dots Names User-Generated Winner  

An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest....

YouTube, HP Ask What Video Makers Want to Say 

HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions....

Hostess Instant Win Game Ties to ‘Transformers’ DVD  

Hostess has launched an instant-win game offering a host of prizes tied to the upcoming release of “Transformers” on DVD....

Kraft Names Winners in Oreo Jingle Contest 

Kraft Foods has named a father-daughter duo as the winners of its latest Oreo cookie jingle contest...

Delta Brings Experiential Lounge to New York City  

Delta Air Lines is bringing its in-flight experience to the streets of New York City with a temporary lounge....

Chandon Is Looking for a Few Good Hosts 

Domaine Chandon is partnering with cable’s Fine Living Network in a video search for the best party-givers in America, and offering as part of the grand prize the chance to throw next year’s holiday entertainment soiree at Chandon’s Napa Valley winery....

Icehouse Lets Superfans Taste Bobble Head Glory 

Icehouse beer is giving armchair quarterbacks a chance to attend any sporting event in the U.S. in the coming year and see their own face bouncing on a personalized bobble head doll....

AA Uses Sweeps to Educate Customers 

American Airlines has introduced an online sweeps to create awareness of its recently enhanced booking tool. ...

Gillette Pushes Razor in Video Contest 

Gillette is challenging college football fans to get their ‘game face’ on in a new promotion to push its Fusion Power razor. ...

Bank of America Runs Contest for NASCAR Grand Marshal 

The Bank of America is offering NASCAR fans a shot at being Honorary Grand Marshal at its upcoming sponsored race in Charlotte, N.C. ...

Nissan, Hanes Join ESPN College Football Tour 

Nissan and Hanes are hitting the road as co-sponsors of the ESPN Gridiron Blowout Tour, a college campus tailgate excursion expected to draw 1 million fans. ...

Gardenburger Hunts for ‘Real Man’ Via Contest 

Wholesome and Hearty Foods Co. has launched an online contest to find a ‘real man’ to promote its meatless products. ...

Most Obsessed Renter to Collect $20,000 from Apartments.com 

Apartments.com, the nation’s largest online listing service for rental residences, has announced three finalists in its search for the most stuff-obsessed renter in the nation. ...

Whole Foods Rewards Loyalty with Trip to Australia; Seeks New Subscribers 

Subscribers to Whole Foods e-newsletter are getting the chance to experience gastronomic delights down under....

Best Western Revs NASACR Loyalty Package 

Customers who register for Best Western’s NASCAR-themed loyalty program will earn a chance to attend a NASCAR race—one entry for every night they spend in a Best Western lodging, through Oct. 6...

Live from Promo Live: Dairy Queen Builds Loyalty with Innovative Promotions 

Dairy Queen has a loyal customer base. But the company isn’t taking it for granted....

Hampton Hotels Holds College Football Sweeps 

Hampton Inn & Suites is incenting college football fans with a shot at season tickets when they book a room online...

XM Radio Takes a Wild Online Ride  

Satellite radio provider XM Radio has just launched its largest consumer campaign to date, an integrated sweepstakes and interactive campaign targeting online car researchers in the hope of convincing them to make satellite radio another factor in their purchase decision....

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