KFC Touts Big Game End Zone Chicken Dance
KFC is prodding some big-time footballers to flap their arms like chickens in a Super Bowl end zone celebration for charity....
Domino’s Pizza Builder Contest Draws a Crowd
Domino’s Pizza is letting people play chef with an online pizza-building contest....
P&G Seeks Alternative Uses of Bounce in Contest
Procter & Gamble is pushing its Bounce fabric-softener with a contest that offers the chance for the winning entry to appear in an upcoming print ad....
I Can’t Believe It’s Not Butter Pushes $1 Million Sweeps
Unilever is letting people play with its I Can’t Believe It’s Not Butter brand with a game show style promotion and sweepstakes for a chance to win $1 million....
Carnival Kicks off Valentine’s Day Contest
Carnival Cruise Lines is paying homage to Valentine’s Day with a contest that awards a free cruise to the couple with the most romantic stories....
Sunsilk Taps Madonna, Shakira, Monroe for Global Campaign
Haircare brand Sunsilk has enlisted the help of three well-known icons to launch its newest campaign—Madonna, Shakira and Marilyn Monroe, who died when she was 36 years old....
Coors Launches Fan Video Contest for Bowl Tickets
Coors Brewing Co. is giving football fans a chance to show, via the miracle of online video, why they deserve to win tickets either to this year’s Big Game or the 2009 Super Bowl XLIII in the company’s “Who Wants it More?” contest....
Graphite Design Tees up Golf Fantasy Sweeps
Golfers who dream of driving the fairways like Tiger Woods may get their shot by taking part in the fantasy golf game and sweepstakes from club maker Graphite Design. ...
Alltel Runs ‘Pick & Roll’ College Basketball Play
Alltel Wireless is looking to score points with college basketball fans through a contest to pick winning teams in a slate of select games each week on fanu.com, a news and social networking site....
Weather Channel Issues Sweeps Bulletin to Boost Series
The Weather Channel is hyping its new series about weather’s impact on historic events online with a quiz and a vacation sweepstakes....
Burger King Teams with MasterCard for Sweeps
Burger King Corp. is partnering with MasterCard for an in-store sweepstakes, which offers the chance to win vacation getaways and gift cards....
P&G’s Dawn Searches for Dirty Dishes
Procter & Gamble is out with a new campaign promoting its Dawn Direct Foam dish soap with an online contest tied to football....
Miller Offers Texans a Shot at Free Gas
A new online contest from Miller Brewing Co. gives Texans a chance to win $100,000 in free gas....
Kimberly-Clark Reruns Room Makeover on ‘The View’
Kimberly-Clark is reprising its room makeover sweepstakes with ABC’s “The View” talk show...
Swiffer Kicks off YouTube Video Contest
Procter & Gamble’s Swiffer brand has partnered with Warner Music Group to roll out its first music video contest....
Current TV Taps Viewers for Sidekick Spots
Current TV, the cable television network that relies heavily on user-generated content, is partnering with wireless carrier T-Mobile for a second time in a contest to let viewers create video ads for a product in return for air time and a possible cash reward....
Nestlé Pushes $1 Million 'American Idol' Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million....
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”...
Doritos Narrows Super Bowl Music Contest to Three
Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video....
Build-A-Bear Workshop Drives Traffic with Sweepstakes
Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles....
Chick-fil-A Gives Biggest Fans a Voice, and a Video
Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers. ...
America's Sweepstakes King
Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,...
Jelly Belly Kicks off New Flavor Contest
Jelly Belly is rolling out a new contest in search of an original jelly bean flavor....
General Mills Narrows Curves Contest to 12
General Mills is just votes away from finding the next woman to appear on its Curves cereal box. The company has narrowed down the pool of candidates in its “Real Change, Real Women” contest to 12 finalists who are all vying for the chance to appear as a model on the Curves box. And it’s asking people to help determine a winner by voting for their favorite. ...
Cigna Runs Essay Contest for Road Race Entry
Cigna is conducting an essay contest to energize interest in its August road race in Falmouth, MA....
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