Valpak Pushes 'Horton Hears a Who’ with IHOP, Sweeps
Valpak is teaming up with 20th Century Fox and IHOP to promote the latest animated film “Horton Hears a Who” on 44 million mailers with a sweepstakes....
Kmart Contest Searches for Fashion Ambassador
Kmart is rolling out a contest in search of a fashion ambassador to represent the brand....
Teleflora, NBC Search for Exemplary American Moms
To remind consumers that Mother’s Day and buying flowers are traditionally intertwined, Teleflora is collaborating with NBC in a contest to crown “America’s Favorite Mom.”...
Pretzelmaker, Pretzel Time Launch Instant-Win Game, Sweeps
Pretzelmaker and Pretzel Time are driving sales of its combo meals with an instant-win game and an online sweeps....
Burger King, Carvel Celebrate Cabbage Patch Kids Anniversary
The Cabbage Patch Kids brand is toasting its silver anniversary with a host of promotions being led by partners Burger King and Carvel....
Tostitos Teams with Food Network for Sweeps, In-Store Promo
Looking to expand its reach among women, Frito-Lay is partnering with Food Network's “Simply Delicioso” show to launch an in-store and online campaign....
Tide Super Bowl Ad Gets Extra Yardage from Web Promos
Tide is capitalizing on the high visibility of its “Talking Stain” Super Bowl TV spot with two contests centered on the campaign. ...
Food Network Stages ‘Recipe Showdown’
Many were called, but only a few will be chosen for the final reckoning in the Food Network’s “Ultimate Recipe Showdown.”...
Metamucil Pushes Health via Online Campaign, Sweeps
Procter & Gamble’s Metamucil brand is using a little star power to promote a new health campaign that encourages women to “beautify” their hearts....
Alltel Launches Multi-Faceted NASCAR Campaign
Alltel Wireless is aggressively tooling up its activation plans for sponsorship of the No. 12 Dodge Penske Racing Team....
Doritos Names 22-Year-Old Winner of Super Bowl Music Contest
A young woman singing folk music turned out to be the winner in Frito-Lay’s Crash the Super Bowl music contest....
Pizza Hut Pushes Pies with Instant-Win Game, Sweeps
Pizza Hut is out with an instant-win game and sweepstakes that turns people into wordsmiths to find the perfect way to describe its Crunchy Cheesy Crust Pizza....
Regal Rolls Out Red Carpet Sweepstakes
Regal Entertainment Group is offering movie buffs a chance to rub shoulders with film stars at the Oscars....
Gillette Contest Jump Starts NASCAR Season
Gillette is looking to ignite interest in the start of the NASCAR season with a contest where people can vote for the six drivers who they think the company has chosen as its racing team....
Disney.com Runs Sweeps for ‘Dreams’ Vacations
Disney.com is seeking to fuel thoughts of fantasy vacations with a month-long sweepstakes for a trip to a Disney theme park....
Campaign Index
WISE FOODS Bravos video contest Wise Foods is on the hunt for its biggest fans as part of a new campaign to promote its Bravos Tortilla Chips brand. The...
General Mills Curves Contest Draws 29,000 Votes
A General Mills contest to find the next fresh face to appear on its Curves Cereal box drew more than 29,000 votes and five overall winners....
Ethanol Group Offers Indy 500 TV Spot for Best User Video
An industry association formed around the production and use of ethanol wants to find an eco-minded fan who can create the most persuasive 30-second video about the fossil fuel alternative’s impact for the planet...
Godiva Launches Valentine's Day Promo
Godiva Chocolatier is out with a Valentine’s sweepstakes offering the chance to win a chocolate-filled weekend getaway....
Visit London Promotes Valentine's Getaway Sweeps
Visit London is bringing a little bit of London to Manhattan this week through the creation of ice sculptures in the form of iconic London landmarks....
Gap Casting Call Draws a Half a Million Votes
A Gap contest to find fresh young faces to be featured in in-store ads has drawn 500,000 votes and four winners....
Renuzit Launches Home Makeover Sweepstakes
The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover....
Lenox Looks for ‘Extra Mile Heroes’
In an expansion of its NASCAR sponsorship role, Lenox, a manufacturer of power tool accessories and hand tools, is running a contest to identify unsung heroes...
Tyson Contest Searches for Gold Medal Mom
Tyson Foods, Inc. has teamed up with Olympic gymnastic champion Mary Lou Retton in a national search to find a woman who best fits the title “Gold Medal Mom.”...
Dunkin' Donuts Builds Brand via YouTube, Contest
Dunkin’ Donuts is turning to user-generated content to strengthen its brand....
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