Lap Top Design Contest Draws Hundreds of Contestants
Laptop Design USA was looking for a few good computer geeks to create a unique design for the cover of a lap top computer. ...
Gift Cards Take on New Appeal—Celebrities
Gift giving is about to become a little more personal thanks to a new breed of gift cards and pre-paid cards that taps the appeal of celebrities. ...
Hilton, Discovery Team For Kids' Summer Premiums
Hilton Hotels and Discovery Kids Channel have partnered for a new promotion to satisfy the pickiest consumer—kids. The hotel chain and the cable TV network are giving its youngest guests special treatment with a promotion that doles out a summer vacation package filled with goodies. ...
Kraft Partners with Meal-Assembly Chain
Kraft Foods is lending a handful of its brands to meal-assembly franchise chain Dinner by Design. ...
My Coke Rewards Tackles Complaints
Coca-Cola has hit a few bumps in the road following the February launch of its first consumer loyalty program. ...
Nicktoons Networks Rolls With Mobile Tour
Nickelodeon is pounding the pavement this summer with a five-city interactive tour to promote its Nicktoons Network Animation Festival. ...
OLN Races to Tour de France with Sweeps
To boost ratings for its broadcast of the Tour de France cycling competition, the Outdoor Life Network (OLN) has launched a sweepstakes that dangles a trip to France and racing bikes as prizes. ...
State Farm Backs Idol Tour With Texting Sweeps
State Farm is activating its sponsorship of this summer's American Idols Live! Tour with on-site displays and a two-part text-messaging promotion that brings fans closer to their favorite performers. ...
Volvo Drives Pirates Promo to Dealerships
Volvo Cars of North America hopes to drive traffic to its dealerships via a sweepstakes launched today tied to Walt Disney's summer blockbuster Pirates of the Caribbean: Dead Man's Chest. ...
Bartenders Mix Seagram's New Cooler to Win a Trip to Tahiti
Seagram's is after New York bartenders to create their own tropical sensations using the newest flavor in the Seagram's Coolers Escapes line, Tahitian Sunset. ...
Mudd Targets Teens With Call to Action
Jeans brand Mudd is rolling out a new back-to-school campaign that uses a backdrop of real-life girls and their charitable causes to target other teens. ...
Starbucks Uses Trivia and Texting in Scavenger Hunt
Starbucks is out with an interactive scavenger hunt that will get consumer texting on their cell phones for a chance to win a trip to Costa Rica. ...
Steve & Barry's Inks Partnership with Universal Movie
Casual apparel chain Steve's & Barry's University Sportswear has launched a new marketing campaign built around Universal Pictures' upcoming release of You, Me and Dupree. The program dangles an in-store sweepstakes that will send the grand-prize winner on a trip to Hollywood. ...
Hooters Bikini Contest Draws Anger from Politicians
The Hooters Restaurant chain, best known for waitresses who serve piles of buffalo wings wearing skimpy, tight-fitting uniforms, has found itself in hot water over a Los Angeles bikini contest to raise funds for charity. ...
Chevy Homeruns with All Star Game Promos
Chevrolet is driving into Major League Baseball's (MLB) All Star Game with a host of promotional activities in tow, including interactive events, an online sweeps, fan activities and giveaways. ...
MasterCard Sweeps Promises 500 Free Flights
Playing on the "priceless" fun of spontaneously hopping a plane to a dream destination, MasterCard Worldwide has launched a summer sweepstakes that will award a grand prize of 500 round trip airline tickets to anywhere in the world. ...
Century 21 Sweeps Finalists Gather in Bid for Homeownership
A Century 21 Real Estate sweepstakes drew 125,000 this past spring and the eight finalists are set to gather next week in a competition for the grand prize. ...
Coldstone Creamery Gets In the Groove with Dance-Off
Coldstone Creamery is shaking things up with a new contest that puts ice cream lovers on the dance floor for a chance to win $15,000. ...
Weird But True
Here's the clue: Every day in this town, a hanged man proclaims his innocence in the only way a dead man can. Since 1877, his handprint on his cell wall...
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