NBC, Toyota Pair to Draw Teens to Friday Night Lights
NBC has paired up with Toyota to help promote the network's upcoming football drama Friday Night Lights to teenagers with screenings and a sweepstakes. ...
Football and Beef Jerky Set Stage for Instant-Win Game
Football is the name of the game for beef jerky maker Jack Link, who is out with an instant-win game that pits a jerky-crazed fan against a football player. ...
Crest Sweeps Dangles Trip to Wisteria Lane
Crest is giving people a reason to smile with an on-pack sweeps tied to the second-season DVD release of Desperate Housewives. ...
Kimberly-Clark Puts Estimated $20 Million Toward Diaper Debut
Kimberly-Clark Corp. is launching a new line of super-premium diapers with an estimated $15 million to $20 million ad, promotion and direct-mail campaign that leverages its exclusive tie-in with Walt Disney Co. ...
Consumers to Design Scion Showroom
Ready. Set. Draw. Scion is urging consumers to get their creative skills in gear for a competition that lets them create a design for a Scion dealership showroom for a chance to win a cash prize and have the concept possibly brought to life at dealerships nationwide. ...
ABC Cooks Up 'Desperate' Recipe Contest
ABC is challenging Desperate Housewives fans to dish out their very best dinner recipe for a chance to land a spot for their homemade meal on a future episode of the show. ...
Bank of America Cashes in on NASCAR Sponsorship
Bank of America is cashing in on its sponsorship of the inaugural Bank of America 500 NASCAR race with a promo that lets fans jockey for the chance to say four words to be broadcast round the nation—Gentlemen, Start Your Engines! ...
Doritos Invites Consumer Ads for Super Bowl
Frito-Lay is putting at least some of its Super Bowl advertising in consumers' hands this year. ...
Ford Let's Consumers 'Race' NASCAR
Ford is ditching the typical luck-of-the-draw sweepstakes mold by challenging nine consumers to a NASCAR experience that places them behind the wheels of race-prepped Ford vehicles to race around a speedway to win NASCAR-related prizes. ...
Taco Bell Names El Presidente
Taco Bell has dubbed a Florida man as its El Presidente, giving one consumer $93,000 in sweepstakes winnings and a chance to tour its company headquarters. ...
Subaru Shows Student Trailers at Latino Film Festival
Subaru of America, Inc. is making sure that its appearance at the International Latino Film Festival (ILFF) in November is no cameo. ...
Students to Create Super Bowl Ad for Chevy
College students across the country could have their idea for a Chevy ad watched by more than 140 million viewers during next year's Super Bowl thanks to a new Chevrolet promotion. ...
Denny's Drives Sales with 49 Million Scratch-Off Cards
Denny's is revving up excitement around a new scratch-off promotion with Coca-Cola that dangles a chance for customers and racing fans alike to ride along with some of their favorite NASCAR Nextel Cup Series drivers. ...
GMC Tackles Monday Night Football with 16 Truck Giveaway
GMC, a division of General Motors, is steering its largest marketing campaign straight to Monday Night Football where it dangles 16 trucks in 16 weeks as sweepstakes prizes. ...
Canon Frames NFL's Archie Manning for Photo Contest
Canon USA, Inc. has tapped former NFL quarterback Archie Manning and sent an e-mail blast to more than 2 million Canon loyalists as part of a campaign that dangles a trip for four to next year's Super Bowl as a grand prize. ...
Home Depot Touts In-store Expo, MasterCard Sweeps
The Home Depot is putting on a show this month with a cast of diverse brands. ...
Pennsylvania Man Wins Anheuser-Busch Trip to Oktoberfest
Jay Pearcy got some great news: he is the winner of an Anheuser-Busch contest that sends him and three buddies to one of the world's most popular destinations for beer lovers—the Oktoberfest in Munich, Germany. ...
Pokémon Catches a Ride with Amtrak Promo
Pokémon USA is riding high with Amtrak and Viz Media under a new sweepstakes that will send a family of four to the Big Apple to tour the company's headquarters. ...
Levi's Goes to School for Ad Campaign Search
Levi's brand is on the hunt for a few good faces to star in its spring 2007 advertising campaign, and is hitting college campuses as part of a nationwide search. ...
BIC Plays Poker, Music
BIC USA is tapping pop culture for two separate promotions targeting different audiences for different products. ...
AT&T Promo Turns Football Fans to Video Producers
AT&T Inc. is calling on college football fans to move from spectator to producer in a promotion that lets them create customized videos of their favorite football teams and a chance to win prizes. ...
Kraft Touts Baskin-Robbins with Kids' Contest
Kraft Foods is putting six kids in charge with a back-to-school contest for its co-branded Baskin-Robbins Handi-Snacks pudding. ...
Wal-Mart Hosts Soap Opera Stars, Fans
Wal-Mart Stores next month will host soap opera fans for a joint promotion with Soap Opera Digest. ...
Ameriquest to Give Away Racer's Car
It's not your average used car: Ameriquest Mortgage and Roush Racing are giving race fans the chance to win a vehicle that's been previously owned by a NASCAR star. ...
Pond's Says: 'Ask Him Out on a Date to Rome'
Pond's says why wait for him to ask you out, it's okay to take a chance and ask him out on a dream date to Rome via its new sweepstakes. ...
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