McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
MLB Contest Seeks Seventh Inning Stretch Singers
Major League Baseball and Baby Ruth are looking for one strong voice to deliver the national baseball anthem, “Take Me Out to the Ballgame,” at the historic All-Star game to be held in Yankee Stadium this season....
Gas Station TV Looking for a Fill-up Friendly Face
Drivers who dread today’s high gas prices may find they can take the pain out of the pump by entering Gas Station TV’s “Wanna Be a BroadcaStar” talent search for an on-screen host....
Bermuda Tourism Department, JetBlue Team for Sweeps
The Bermuda Department of Tourism Bermuda has teamed up with JetBlue to launch a contest offering a chance to win a trip to the island....
Crest Searches for Bright Smiles in Photo Contest
Procter & Gamble is teaming up with arts and entertainment organization Gen Art to search for America’s brightest smiles as part of a national amateur photo contest for its Crest Whitestrips brand....
Upromise Narrows Field to 10 Finalists in $25,000 Tuition Contest
More than 250 people have submitted videos in a Upromise contest in the hopes of landing $25,000 toward college tuition....
Burger King Renews Latino Music Contest
Burger King Corp. is once again kicking off a music contest showcasing the latest Latino musicians, offering the chance for aspiring artists to be crowned the best local band in each of 10 cities....
Breakfast Stumping
Denny's is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,...
Old School Game
Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product...
Homewood Suites by Hilton Renews Billboard Contest
Homewood Suites by Hilton is back once again giving people a chance to put their mugs on one of the world’s largest stages—video billboards in New York City’s Times Square....
Cottonelle Pushes Comfort Message Via Mobile Tour
Kimberly-Clark’s Cottonelle brand wants people to be kind to their behinds, a theme carried by its new bus advertising campaign....
TV Guide Reprises ‘Sexiest Stars’ Contest
TV Guide is running its second annual TV Sexiest Stars promotion, with fan voting starting today in various categories for most appealing male and female celebrities....
Wilson Runs NCAA Facebook Photo Contest
Wilson Sporting Goods is inviting fans to show their college team spirit by posting photos on Facebook....
Friday’s Recipe Contest Rewards a Chili’s Employee
A recipe contest featured on the Food Network cable channel and sponsored by T.G.I. Friday’s has produced its latest category winner, a chipotle grilled steak sandwich. The winning entrant? A manager of a Long Island Chili’s Grill & bar restaurant, one of Friday’s rivals in the casual dining industry. ...
Hostess Runs Contest Tied to "Bee Movie" DVD Release
Hostess is supporting the upcoming DVD release of DreamWorks Animation’s “Bee Movie” with a user-generated contest and rebate offer...
American Greetings Launches Caption Contest
American Greetings is on the hunt for some clever-witted people to develop captions as part of an online contest....
Sheraton Strikes NCAA, CBS Sports Partnership
Sheraton Hotels hopes to parlay its three-year partnership with the National Collegiate Athletic Association and CBS Sports into a platform to build business among college sports fans traveling to away games...
Pom Wonderful Contest Videos to Air in Theaters
Pom Wonderful will air its top three winning videos from its online Tea Video Contest in movie theaters in New York and Los Angeles in March...
Macaroni Grill Searches for Favorite Italian Dish
Romano’s Macaroni Grill is out with three separate contests asking patrons to choose their favorite menu items for a chance to win a private dinner...
Campaign Index
THE LEGO GROUP Global Building Contest The Lego Group this month is launching a global contest to search for the best child Lego builder to celebrate...
Delta Names Georgia Man Winner of Tickets for Life Sweeps
Delta Airlines has named a Georgia man the top winner of its Tickets for Life sweepstakes....
Papa John’s Pitching NCAA Tix with Text Ordering
Papa John’s is trying to raise the collective pizza consciousness of basketball fans with a sweepstakes offering tickets to the National Collegiate Athletic Association Men’s Tournament semi-finals and championship games....
Bertolli Wants to Screen Users’ Romantic Evenings
Pasta and frozen-food maker Bertolli used Sunday night’s Academy Awards show to announce that it’s searching for a consumer story about “the perfect night in”—and is ready to turn the winning video into a short theatrical movie....
Little Caesar and Pepsi Pair for Scratch-Off Game
Carry out pizza chain Little Caesar Enterprises has partnered with Pepsi for a nationwide scratch-off game....
Chick-fil-A Names Twins Winners in Video Contest
Chick-fil-A has named 24-year-old twins the top winners in the Biggest Chick-fil-A Fan Video Contest....
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