USA Network Teams With Sonic for Nashville Star
USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps....
Running With the Bulls
No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel's...
Unilever Extends Dove Online
Unilever's latest Dove launch gets a double dose of video support, with a videoblog piggybacked to an ad contest....
Domino's Kicks Off EBay Contest
Domino's Pizza is ringing in the New Year in style with an online contest that lets customers buy premium items on eBay for $9.99....
GSN Pushes Finalists in Vocabulary Challenge
It's not every day you'll find high school students volunteering to take a test....
Haagen-Dazs Floats Flavor Contest
Haagen-Dazs and Gourmet Magazine are looking for a few good recipes. ...
American Airlines Sweeps Offers 1.5 Million Frequent-Flier Miles
American Airlines is out with a new sweepstakes that awards winners with frequent-flier miles and gift cards....
PCH Kicks Off Prize Patrol $10 Million Sweeps
Publishers Clearing House has restarted its Prize Patrol sweepstakes that surprises an unsuspecting winner at his or her home....
Heinz Lends 200 Million Labels to Trivial Pursuit
Heinz Ketchup is taking diners back to the 80's with a Trivial Pursuit sweepstakes that starts out in restaurants and ends up online...
Frigo Plays Nintendo on 8 Million Packs
Frigo cheese is setting up a play date between kids and Mario....
Pontiac Contest Seeks Band for New Year's Eve
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. Under its biggest music promotion to date, Pontiac is...
MSN Uses Online Hunt to Drive Holiday Sales
MSN has kicked off an online scavenger hunt that leads to $100,000 in cash prizes. The campaign sends players across 10 of its sites digging for clues among a range of its products during this critical holiday shopping period. ...
GM Licenses 4imprint to Serve Dealers
General Motors has signed a licensing deal with 4imprint to provide branded promotional products to dealers. ...
Bailey's Debuts New Flavors with Ads and a Contest
Bailey's Irish Cream is out with a contest to see who can use its newest flavors to come up with some delicious drinkable dessert recipes. ...
H-E-B Asks Shoppers to Make Ads
Texas grocer H-E-B is asking shoppers to produce and star in TV spots for an ad campaign that breaks next week with the new tagline "My H-E-B." ...
Microsoft Picks Entrepreneurs' Brains for Big Idea
Microsoft Corp. is conducting a nationwide search for the most creative small-business idea in the country. ...
Pontiac Contest Seeks Band for New Year's Eve Party
Thanks to Pontiac, an undiscovered band will take to the stage in Times Square on New Year's Eve. ...
Nickelodeon, Pringles, Others Get in the Game with Nintendo Wii
Nintendo has launched a multi-million dollar campaign to support the Nov. 19 launch of its new gaming system, Nintendo Wii. And other marketers are trying to get a piece of the action. ...
ABC Hypes Up Day Break Via Marketing Campaign
ABC has launched a campaign, giving potential viewers the chance to experience its new drama Day Break via an online game. ...
Car and Driver Launches Contest to Deliver Readers
Car and Driver magazine is looking for readers. And to build some interest in its 2007 10Best Cars listing, the magazine is giving two readers the chance to drive away in one of the cars on the list. ...
Tequila Rose Sweeps Give Houston Winner Purple Motorcycle
A Tequila Rose sweeps tied to the launch of two products drew thousands of entrants and the winner of a custom-made motorcycle. ...
Visa Sweeps Promises $100K Shopping Spree to 10 Winners
This holiday, Visa is introducing Scrooge to its "Chief Shopping Officer" as it gears up to give away a $1 million to 10 of its card holders. ...
Hardee's Pushes Thickburger Campaign Via Sweeps
Hardee's is out with a new Thickburger campaign that targets hungry young guys; it dangles a sweepstakes chance to win one of six Harley-Davidson motorcycles. ...
Disney Lures Moviegoers with 45 Million Valpak Mailings, Sweeps
Walt Disney Pictures is pushing its latest Santa Claus franchise with a 45 million-piece mailing from Valpak and a sweepstakes dangling the chance to win a holiday family reunion. ...
Circuit City Gets the Big Picture Via Sweeps
Thanks to Circuit City, in 24 homes this year, the Thanksgiving Day football games will be a really big show: the electronics retailer is giving away a big screen home theater package each day through Nov. 28 under its 24 Days 24 Plasmas sweepstakes. ...
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