Happy Super Bowl Ending for Snickers
Masterfoods is keeping fans snickering over its own Super Bowl spot....
Pizza Hut Puts Hidden Codes on Super Sunday Ads
Just in time for the Big Game, Pizza Hut is relaunching its Cheesy Bites Pizza with a text messaging promotion offering a chance to win a new car, among other prizes....
Spring Breakaway
BRACE YOURSELF. Spring Break, that annual college rite, is about to start. But it will be more than the beer-soaked party of legend. For one thing, more...
Super Bowl Wannabes
Don't have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors...
Spring is in the Air
The consumer is in control. We've all heard that saying hundreds of times by now, but no place is that more obvious than Spring Break. Marketers have...
Ikea Hops into Bed-making Contest
Did you make your bed this morning? That could be worth $5,000....
El Pollo Loco Kicks off Apprentice-Themed Contest
El Pollo Loco is extending its recent appearance on NBC's The Apprentice: Los Angeles with an online contest that lets fans mimic the show's task for a chance to win tickets to the finale....
Upper Deck Drafts No. 23 for Basketball Card Contest
The NBA superstar and his jersey number, 23, are the centerpiece of a continuity campaign from collectible card marketer Upper Deck. ...
AmeriSuites Incents Customers Via Movies, Sweeps
AmeriSuites is giving customers a new reason to book a room at the hotel chain—a free trip to the movies....
Dr Pepper Sends Consumers on Hunt for $1 Million Gold Coin
Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million....
Kimberly-Clark, The View Team for Room Makeover Sweeps
Kimberly Clark and daytime talk show The View are out with a sweepstakes awarding free room makeovers worth $25,000 each....
Ace Hardware Offers Store Ownership in Contest
Ace Hardware is out with a national contest that offers entrepreneurs the opportunity to compete to win their own store, valued at $1 million....
Alka-Seltzer Tackles Tailgating Heartburn
Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs....
Evan Williams Bourbon Ties Sweeps to Fishing Sponsorship
Evan Williams Bourbon is boosting its sponsorship of professional bass angler Jason Quinn with a spring sweeps offering a fishing trip for two....
MTV and Maybelline Launch Education Contest
MTV and Maybelline New York have launched a program that will award a $25,000 scholarship to a female student that best embodies the theme of empowerment through education....
Nestlé Sweeps Sends Winners to American Idol Finale
Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes....
Pepsi To Give Away $100,000 Diamond-Studded Soda Can
Pepsi upped the ante yesterday, adding a watch-and-win contest offering a jewel-encrusted Pepsi can and other prizes to its already lucrative National Football League Sponsorship....
Baskin-Robbins Kicks off Chocolate Lovers Sweepstakes
Baskin-Robbins is out with a sweepstakes sure to satisfy ice cream lovers and chocoholics alike....
Kmart Contest and Web site Motivates Weight Loss
Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight....
DIC Launches Watch & Win Sweepstakes
DIC Entertainment is working to build loyalty and viewer retention around its Saturday morning programming block with a watch-and-win sweepstakes....
Babies "R" Us Makes Amends over New Year’s Contest
Babies "R" Us will give away $120,000 in savings bonds and cash to make peace with consumers after a disqualification in its First Baby of the Year contest set off a storm of criticism from Chinese-Americans and immigration advocates....
Travelocity and MasterCard Incent Travel with Big Bucks
Travelocity has partnered with MasterCard Worldwide in an exclusive promotion that gives away thousands of dollars to cardholders....
Pop-Tarts Play Trivial Pursuits
Kellogg and Hasbro have served up a playful version of Pop-Tarts, with Trivial Pursuit questions printed right on the pastries...
Staples Fields Photo Contest—with Royalties
Office supply chain Staples is looking for a few good photos that it can turn into posters....
Monster.Com Rolls Out Marketing Campaign
Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position....
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