Matzo Maker Hides Winning Codes for Passover
The maker of Manischewitz Matzo, is putting instant-win codes that could be worth $1,000 inside boxes of matzo for Passover Seder....
Do-It-Yourself Sweeps
Move over, Google. Here comes a shot of Caffeine. Caffeine is a do-it-yourself system that lets small-business owners run online sweepstakes and coupons...
Beananza!
Do you know what happens when you combine one cotton candy jelly bean with one lemon jelly bean? You get pink lemonade. It may sound somewhat complicated,...
Pringles, Tanger Taps American Idol Promos
Procter & Gamble is giving its Pringles brand a starring role with the hit show American Idol....
Pyrex Cooks Up Sweeps with Chef Giada De Laurentiis
Pyrex cookware is getting ready to throw a party. The World Kitchen brand has signed its first-ever endorsement deal, tapping Food Network chef Giada De Laurentiis for ads, a gift-with-purchase offer and a sweepstakes. ...
Hershey, Kraft Ready S’mores Tour
Forget snowstorms. Think s’mores. The Hershey Co. and Kraft Foods are collaborating on a joint campaign to boost s’mores consumption this summer. ...
Wrigley Sweepstakes Lauds Ripken’s Induction
Wrigley is proving to be more than your average Cal Ripken, Jr. fan....
Pizza Hut Searches for Spokesperson Via Video Contest
Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest. ...
GNC Signs On for Apprentice Debut
Vitamin retailer GNC is the latest sponsor to support an upcoming appearance on The Apprentice: Los Angeles with a sweepstakes and a product giveaway....
AT&T Renews American Idol Sponsorship with Sweeps
AT&T is promoting its sponsorship of the hit show American Idol this season with a host of text messaging-based offers, including a sweepstakes for a chance to win $1 million....
Carlson Hotels Teams Up with NCAA, Coca-Cola
Carlson Hotels Worldwide is hitting the court with Coca-Cola and NCAA men's basketball offering fans the chance to win tickets to the 2008 Final Four in San Antonio, TX....
P&G Launches Multi-brand Campaign with Racing
Procter & Gamble has kicked off its first multi-brand campaign tied to the stock car racing season....
McDonald’s, Airheads Backs Warner Bros.’ Turtles Movie
McDonald’s is putting its marketing muscle behind the upcoming Warner Bros. Pictures and 4Kids Entertainment’s flick TMNT....
Priceline Ties Sweepstakes to Apprentice Appearance
Priceline is building off its recent appearance on The Apprentice: Los Angeles with a sweepstakes that will award winners with five luxury trips to Los Angeles....
Liberty Tax Runs Sweeps with Valpak
Liberty Tax Service is using 27 million Valpak envelopes to take the sting out of tax time....
Dove Contest Readies Real Women for Summer
Dove wants more real women for its ads. This time, it wants them tanned. ...
Nextel Revs NASCAR Sponsorship for Daytona 500
Sprint Nextel is gunning its event-marketing engines for the Daytona 500 this weekend....
Harlequin, Sandals Search for Greatest Love Story
Valentine’s Day may be over, but love is in the air for Harlequin and Sandals Resorts. The romance novel publisher is on the hunt for the greatest love story in a post-holiday promotion. ...
Domino's Web Site Offers Music Downloads
Domino's is out with a new look to its Web site and free music downloads to back its new Cheesy Garlic Bread Pizza product....
Chock full o’Nuts Auditions Jingle Singers
Chock full o’Nuts is celebrating its 75th anniversary with a singing contest that will put a new voice in its radio ads....
Southwest Airlines Lets Consumers Make Ads
Southwest Airlines is tapping into the buzz over the popularity of consumer-generated Super Bowl spots with a contest inviting customers to create an ad for the company....
Army Giveaway Tell Kids: Stay in School
The U.S. Army is looking for a few runny noses....
Pepsi Gives Away Cars and Cash for Gas Every Day
Pepsi is extending the buzz from its sponsorship of the Super Bowl halftime show with a new promotion that gives away one car every day and $20 worth of gas every minute....
Doritos Gives Contest Winners Extra Airtime
Frito-Lay has crowned five winners from the Super Bowl, all of them finalists in its Doritos ad contest. ...
Happy Super Bowl Ending for Snickers
Masterfoods is keeping fans snickering over its own Super Bowl spot....
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