Oxygen Fields F.A.T. Voting Contest 

Cable network Oxygen is out with a contest tied to the upcoming season of Mo'Nique's F.A.T. Chance that lets viewers pick three finalists to send to the show’s final casting call in Los Angeles....

American Airlines Kicks off Million Mile Giveaway 

American Airlines is out with a new loyalty campaign awarding travelers the chance to win bonus miles....

Scholastic, Target Rev Summer Reading 

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents....

Roto Rooter’s High-End Toilet Brings in 290,000 Sweeps Entries 

With only a few days left, Roto-Rooter has brought in 290,000 entries in a sweepstakes that gives away a toilet....

Bunny Hunt 

Lindt USA has hit the road in bunny-shaped cars to hand out samples of its iconic foil-wrapped Gold Bunny chocolate candy, just in time for Easter. The...

Going to the Dogs 

Remember Pup-peroni dog snacks? Geoff Tanner hopes so. Tanner, the senior brand manager at parent Del Monte Pet Foods, has a plan to revive the 25-year-old...

Doritos, at it Again, Gives Control to Consumers 

Doritos has put creative control once again into the hands of its consumers....

Movie Gallery Launches World Series Sweepstakes 

Movie Gallery and Major League Baseball Properties have teamed up in a promotion to will send fans to the game four of the 2007 World Series....

Macy's Targets College Crowd with Design Contest 

Macy’s is out with a new marketing effort that targets college-aged students to promote its American Rag fashion apparel brand for young women. ...

Live from the PMA: Nancy Drew Film Gets Mystery Marketing Push 

Warner Bros. has begun planting clues for two promotions behind its summer film Nancy Drew. ...

Subway Touts Fresh Fit Menu Via Bike Giveaway 

Subway restaurants has extended its healthy eating theme with a bike giveaway....

Care Bears Celebrates 25 Years with Dodge Giveaway 

American Greetings Care Bears brand is celebrating its Silver Anniversary with a sweepstakes offering the chance to win a new car....

Wish-Bone Serves Up Fashion Show Again 

Wish-Bone brings new meaning to salad “dressing.”...

Volvo Hypes 2007 Pirates Treasure Hunt 

Volvo has launched a teaser campaign for its upcoming treasure hunt tied to the Pirates of the Caribbean: At World's End....

Southwest Names Winner in Consumer-Generated Ad Contest  

After reviewing dozens of entries, Southwest Airlines has named a winner in its national consumer-generated ad contest. ...

Ace Hardware Names Winner of Win-A-Store Contest 

Amid much fanfare, Ace Hardware yesterday named the winner of its national contest that awarded one person ownership of one of its stores, a prize valued a $1 million....

Edy’s Promotes American Idol-Themed Ice Cream with Trip to Finale 

Edy’s is out with a sweepstakes tied to its new American Idol flavors....

Hyundai Puts Teams on Hunt to Locate Teammates 

Hyundai Motor America is out with a challenge that has groups of teammates attempting to locate each other through a single photo of a collage of the team’s facial features. ...

Crown Royal Gives Texan Spotlight on NASCAR Racecar  

Crown Royal is expanding a promotion tied to NASCAR to give one Texas adult the chance to have his or her name incorporated into the paint scheme of a racecar during a spring race....

Electronic Arts Kicks off Online Music Competition 

Electronic Arts is out with an online contest that gets gamers singing for a chance to record a tune on a future The Sims 2 video game, the latest in The Sims franchise....

Marriott Builds Loyalty Via Instant-Win Game, Sweeps 

Marriott International, Inc. is out with an instant-win game and sweepstakes designed to build brand awareness and promote new features on its Web site....

Hostess Revs Race Divas for On-Pack Game 

Hostess is taking another spin around the track with the ladies...

Canon Sweeps and Giveaways as Part of Tennis Tourney Sponsorship  

Canon has signed a deal to sponsor the Pacific Life Open tennis tournament in March....

Arby's Offers Trip to Country Music Awards 

Arby's is going country with a sweepstakes and instant-win game offering the chance to win one of nine trips to the Academy of Country Music Awards....

Crown Royal Puts Contest Winner’s Name in NASCAR Title 

A Louisiana man will be named in the official title of an upcoming NASCAR race after winning a Crown Royal promotion....

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