Promo Sourcebook

Coldwell Banker and Drexel Partner to Sell Homes and Furniture 

Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month....

Sierra Mist Sponsors YouTube Comedy Contest 

Sierra Mist Lemon Squeeze is sponsoring a YouTube contest seeking comedians....

Wyndham Hotel Launches Wing Eating Contest 

Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program....

Staples Picks a Winner in Photo Contest 

Staples named a San Francisco man the grand-prize winner of its national photo contest. ...

Pernod Ricard Gets Drinkers Singing with YouTube Contest 

Spirits company Pernod Ricard USA is out with a new contest that gets people singing praises about its newest Malibu flavor, Tropical Banana, on YouTube....

Neutrogena Webisodes, Contest Get Women to De-Stress 

Neutrogena is giving young women a forum to share tips on how they deal with stress with a Web series and a contest that awards a posh trip to the Bahamas....

Pizza Hut Incents Customers with Movies, Music and Game Discounts 

Pizza Hut is rewarding customers with discounts toward movies, music and games as part of an instant-win game designed to drive online purchases...

Yahoo Launches Search for Greenest City 

Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest....

Turkey Hill Sweeps Offers Tickets to Phillies’ Games 

Turkey Hill Dairy is staying close to home in a partnership with the Philadelphia Phillies....

Cheerwine to Celebrate 90 Years with 90-Year-Olds 

On May 19, an untold number of 90-year-olds will gather in downtown Salisbury, NC, to help celebrate the 90th anniversary of Cheerwine, a cherry soft drink sold mostly in the south....

M&M’S Contest Rewards Candy-Only Communication 

M&M’S has put a price tag on the silent treatment: $31,000. That’s how much the candy brand will award to the couple that can spend one month communicating only via M&M’s. ...

Hilton Photo Contest Puts Winner on Times Square Billboard 

Homewood Suites by Hilton has launched an online contest giving families a chance to star in an electronic billboard in New York City's Times Square. ...

Chrysler to Give Car to Parents of May 6 Newborn 

Chrysler is out with a contest that offers a new car to the parents of a child born at exactly 2:03:04 on May 6....

Olde English Tattoos its Cans for Summer Promo 

Olde English, the malt liquor brand from Miller Brewing, is tattooing its cans as part of a summer campaign that salutes top tattoo artists....

Huggies Fields Disney Game 

Kimberly-Clark is sending 40 families to Walt Disney World with an on-pack game awarding one trip per day....

Subway Promotes Fitness with Push.tv 

Subway Restaurants are pushing fitness through a partnership with Push.tv and an online sweepstakes for a chance to win a fitness getaway....

Fiji Water Signs with Pro Beach Volleyball Tour 

Fiji, the bottled water brand, has signed a deal to be the official water of the AVP Pro Beach Volleyball Crocs Tour for the 2007 season. ...

Buick Rolls Out Clubhouse Rewards Program 

In an effort to boost its competitive edge, Buick is out with a rewards program that gives members exclusive offers and access to one-of-a-kind events....

Hilton Hotels, Discovery Kids Channel Team for Travel Incentives 

Hilton Hotels and Discovery Kids Channel are rewarding kids with incentives to make summer travel memorable and fun....

A Helping Hand 

Visa USA sees big opportunities in small business. And it has crafted a national promotion strategy around the 23 million firms that fit that description....

Volvo Sends 'Pirates' Fans on Second Worldwide Hunt 

Volvo is upping the ante with its tie-in to Walt Disney's highly anticipated movie "Pirates of the Caribbean: At World's End", offering a global treasure hunt for chance at a new XC90 and a treasure chest full of gold....

Hershey Backs Paisley Concert Tour with Sweeps 

The Hershey Co. is the presenting sponsor of the country singer’s 78-city tour, “Bonfires and Amplifiers.”...

Pizza Hut Offers Pizza Giveaway 

Pizza Hut is launching a free giveaway today to promote its new hand-tossed style pizza....

JetBlue Celebrates New Service Via Blue Betty Tour 

JetBlue is pulling out the stops to celebrate its new service to San Francisco with giveaways, sweepstakes, promotions and the help of its traveling mobile vehicle, Blue Betty...

A Woman Wins Roto-Rooter’s Tricked Out Toilet 

Much to the chagrin of thousands of men who entered Roto-Rooter's sweepstakes offering a tricked out toilet, a woman has claimed the prize....

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