Promo Sourcebook

MasterCard Rewards Debit Users with Sweepstakes 

MasterCard is giving women 1,000 reasons to treat themselves with a new sweepstakes that encourages cardholders to use their debit cards....

Alka-Seltzer Partners with Vegas Resort for Trip Giveaway 

Las Vegas has plenty of offerings for a group of guys on a quick getaway, including the potential for heartburn and acid indigestion...

Scott Contest Shares Moms’ Advice 

Kimberly-Clark has gone national with a contest for Scott toilet paper that ran earlier this year for its online loyalty club members....

Applebee’s, Food Network Launch Burger Showdown Contest 

Think you’ve got the perfect burger recipe? Applebee’s International and the Food Network want to know....

WingStreet Sweeps Offers Trip to Buffalo Wing Fest 

WingStreet, which delivers chicken wing meals, has launched a sweepstakes that sends the winner to a national Buffalo wing festival....

Miller Lite to Give Away 125 Jeeps this Summer 

Miller Lite is teaming with the popular MTV show “Pimp My Ride” to give away 125 Jeeps this summer. ...

Vanity Stores Bring Mandy Moore 

Fashion retailer Vanity Stores has launched a new text messaging-based sweepstakes to promote singer and actress Mandy Moore’s new album for a chance to attend a world premiere of her new movie...

ESPN Zone Runs Father’s Day Contest 

ESPN Zone is tapping into Father’s Day with a contest that lets kids say why their dad is No. 1. ...

Burger King Names $1 Million Winner in Spidey Sweeps 

It took only four hamburgers and two large drinks for an Indiana woman to walk away with $1 million in a recent Burger King’ contest tied to “Spider-Man 3.” ...

Miller and NBA Team to Find Next Pro Player 

Miller Lite and the National Basketball Association Development League are partnering in a challenge that offers participants the chance to be a pro basketball player....

Oreo Brings Jingle Contest to Times Square 

Oreo has reprised its jingle contest for the third year, this time with a showcase for winners in Times Square. ...

Hearst, Lowe’s Team for Quick & Simple Sweeps 

Hearst Magazines and Lowe’s have built a print and online sweepstakes with a different prize pool every week....

Scholastic Sweeps Sends Winner to Harry Potter Launch Party 

Once again, Harry Potter mania is underway. And the publisher of the best-selling series, Scholastic, is out with a sweepstakes that will send the winners to the launch event in London...

Hyundai Challenge Ends After 18 Hour Hunt 

It took four strangers only 18 hours to locate one another to win a challenge posed by Hyundai....

WE Plugs Bridal Block via 44 Million Valpak Mailings 

Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic...

Dollar General Fuels NASCAR Sweeps 

Discount retailer Dollar General is pinning a sweepstakes prize on the outcome of a NASCAR race...

Google Teams with ‘Jeopardy’ Via Sweeps 

Google is giving “Jeopardy” fans some extra help in a sweepstakes tied to an online version of the popular game show....

Promo Takes the Driver's Seat 

Can you name the hottest new car to hit the market this year? You would be absolutely right if you said Promo magazine. Yes, Marketing Drive has created...

Feed Me, Supervalu 

Grocery Giant Supervalu is firing up the summer grilling season with an online sweepstakes and advergame for its four regional supermarket chains: Albertsons,...

Huggies Breaks Potty Training Sweeps  

Huggies launches a sweepstakes today with an unusual prize: a one-on-one session with a potty training expert...

Cubs Field Samples, Honor Vets 

Chicago Cub fans will get some extra perks this week, courtesy of Kimberly-Clark and Unilever....

Oscar Mayer “Idol” izes Its Jingle Contest  

Oscar Mayer will sponsor Season 7 of “American Idol” and has signed Season 5 finalist Elliott Yamin to beef up the national jingle contest that the brand ran last year....

Wendy's Promotes New Frosty with Instant-Win Game 

Wendy’s is teaming up with Nintendo in an instant-win game to promote the launch of its new Vanilla Frosty Float....

Circuit City Pulls 100,000 Votes in Firefighter Contest 

Circuit City presented a check yesterday to the winner of its Firedog Across America contest, for an unorthodox amount: $141,402....

Unilever Brands Get Hispanic Push 

Unilever this week launched ViveMejor, an umbrella Hispanic campaign that serves a slate of nine food and personal-care brands ranging from Dove and Suave to Hellmann’s and Ragu....

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