Cold Stone Creamery Celebrates 20 Years with Giveaway
Cold Stone Creamery is toasting its 20th anniversary this week with an ice cream cake giveaway for Michigan residents....
WWE Hypes Million-Dollar Giveaway at Times Square Event
World Wrestling Entertainment literally pumped up the volume around its weekly million-dollar giveaway stunt as it rolled out WWE celebrities ...
Popeyes Names Denver Man Contest Winner
Popeyes Chicken & Biscuits has named a Denver man the winner of its recent consumer-generated video contest, which asked customers to show their love of the brand...
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers....
TouchTunes Plugs Into Annual Air Guitar Contest
TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year....
Vespa Drives “Get Smart” Sweeps with Subway
When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves...
Listerine Teams with Denise Austin for Online Sweeps
Johnson & Johnson Healthcare Products Division has teamed up with fitness guru Denise Austin to launch a sweepstakes for Listerine, offering the chance to win a posh trip to the Canyon Ranch Health Resort....
Wise Rolls Out Design-a-Doodle Contest
Wise Foods is out with an interactive contest and sweepstakes that lets snack lovers design a Cheez Doodle character for a chance to win a trip to Florida, among other prizes....
Kraft, Kennedy Space Center Sweeps Garners 256,000 Entries So Far
Kraft Foods is concluding a two-month-long on-pack promotion with the Kennedy Space Center Visitor Complex and its Macaroni & Cheese brand offering the chance to win a space adventure....
Hyatt Resorts Pushes Online Planning Tool Via Sweeps
Hyatt Resorts is promoting its new online planning tool and Web site with a sweepstakes offering the chance to win Hyatt gift cards...
Barnes & Noble Pushes Quamut.com site with Guerrilla, Sweeps
Barnes & Noble is promoting its how-to Web site, Quamuts.com, with guerrilla marketing designed to capture people’s attention through intriguing displays....
Pizza Hut Pushes Ultimate Grill Pizza with Sweeps
Pizza Hut is promoting its latest item, the Ultimate Grill Pizza, with a sweepstakes and instant-win game that awards gas barbeque grills as daily prizes...
Cotton Inc. Rolls Out 'Natural’ Campaign in Malls
Cotton Inc. is out with a branding campaign at shopping malls designed to get people thinking about the natural attributes of the fabric...
Hostess Launches Instant-Win Game Tied to Baseball
Hostess is out with an instant-win game tied to one of America’s favorite sport—baseball....
7-Eleven Pushes Slurpee with Video Game Promo
7-Eleven, Inc. has launched a month-long marketing blitz tying one of its Slurpee drinks to Activision’s “Guitar Hero: Aerosmith” video game...
AutoTrader.com Runs Sweeps to Push ‘Speed Racer’
AutoTrader.com is running a $30,000 sweepstakes in a campaign to plug the upcoming release of “Speed Racer” from Warner Bros. Pictures and Village Roadshow Pictures....
American Airlines Pushes Mobile Site with Sweeps
American Airlines is teaming up with Nokia to run a sweepstakes to promote the airline’s new Web site, AA.com, available on mobile devices....
Heinz Names Winner of Consumer Generated Ad Contest
A Chicago man was named the top winner in the H.J. Heinz Co. user-generated commercial contest....
Office Depot NASCAR Small Biz Campaign Gets Viral
Office Depot is giving small business owners a way to improve the odds of getting their company name on a NASCAR stock car by conducting viral campaigns to build support....
Wisk Rolls Out Passion Sweepstakes
Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality....
Taco Bell Launches Gas Card Giveaway Game
Taco Bell is using gas cards as an incentive to drive people to its restaurants to buy large or extra large beverages....
LG, Alloy Media Give Musicians a Shot at Stardom
LG and Alloy Media + Marketing have launched a contest to give one aspiring musician a cash prize in a high-profile competition....
Mexico Tourism Board Boosts Travel with Sweeps
The Mexico Tourism Board is running a regional text messaging sweepstakes offering weekly chances to win a trip to Mexico....
Quaker Pushes New Product with Sweeps
The Quaker Oats Co. is promoting its new Quaker Chewy 90 Calorie Bars with a sweepstakes offering a designer handbag filled with goodies....
McDonald’s Gets Musical with ‘American Idol’ Premiums
McDonald’s Corp. is tying its latest Happy Meal premiums to “American Idol,” which includes a sweepstakes for a chance to win tickets to the hit show...
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