Dippin’ Dots Names User-Generated Winner

An animated Pirates-themed video was the top vote-getter in Dippin’ Dots recent online contest.

The company named Scott McKenzie, 14, of Boise, Idaho, its grand-prize winner in the Adventures of Packy Movie Mash-Up Challenge. The teenager was among more than 160 people who created short online movies using the brand’s Mascot, Packy.

In his entry, called Pirate Plunderings, McKenzie turned Packy into a superhero who rescues Dippin’ Dots captured by pirates. He received $2,500 and a year’s worth of Dippin' Dots, frozen beads of ice cream, yogurt, sherbet and flavored ice. The winning video is posted on YouTube [http://www.youtube.com/dippindotscontest]. More than 4,400 people have viewed it.

A second winner, Matthew Walker, 15, from Douglasville, GA, took home $1,000 and six months worth of Dippin’ Dots as the contest’s wild card winner.

The contest marks Dippin’ Dots’ first promotion using user-generated content. The goal behind it was to offer an interactive contest that connected the company to its young customers through technology, the company said.

Branded entertainment firm matrixx developed the promotion.