May 14, 2008 6:04 AM, PROMO Xtra, By Amy Johannes
Arby’s Launches Search for Commercial Star
Arby’s is on the hunt for a loyal customer to star in one of its TV commercials.
The company is asking people to submit videos less than five minutes long to www.arbysrescuebrigade.com explaining how they plan to save the world from ordinary fast food. The top submission will win a role in an upcoming Arby’s commercial and free food for a year.
The promotion centers on Capt. John Maddox and the Arby’s Rescue Brigade, a group that travels around the country trying to save the world from greasy burgers and unsatisfying fast food.
People can upload videos through June 30.
Customers can also enter a separate sweepstakes for a chance to win a Ford Mustang convertible or a Roush Mustang by opting in to Arby’s Extras Club to receive company news, promotions and coupons. The sweeps at www.arbysmustang.com runs through June 6.
TV spots and online marketing supports the promotion.
For more stories on games, contests & sweeps
![]() |
DON'T MISS AN ISSUE! PROMO Magazine provides insights into using promotion marketing as strategic, measurable component of an overall marketing mix. DON'T MISS OUT on "how-to" information on strategies and tactics successful marketers use to improve product sales and brand image. |
![]() |
||||
| A panel of professionals answers your questions. Submit your questions. | ||||
![]() |
Michael McKelvie Gift Cards and Reward Cards |
|||
![]() |
Bob Bell Tie-in Partnerships |
|||
![]() |
Dave Hunt Rebates |
|||
![]() |
Bruce Hollander Sweepstakes |
|||
![]() |
Joel Parent Interactive |
|||
![]() |
Become an Expert More Info |
|||
Promo Newsletters
PROMO's P&I E-newsletter is the bi-weekly source providing insights on the latest products, innovations, company news, launches, and more. As the premiums and incentives industry continues to grow, the P&I E-newsletter keeps you informed about developments that affect your business and gives you a better perspective on this multi-billion dollar industry.
To stay ahead in today's fast paced promotion industry, marketers and agency execs turn to PROMO Xtra, the must-read e-newsletter from the editors of PROMO. Sent out three times each week, PROMO Xtra keeps them up-to-date on the latest news, ideas, mergers, campaigns, launches, and more.












PROMO Premium & Incentives
PROMO Xtra







