Games, Contests & Sweepstakes

IN THE NEWS

Hostess Launches Instant-Win Game Tied to Baseball

May 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Electronics Makers Offer Analog TV Makeover

May 9, 2008 6:00 AM, PROMO Xtra, By Brian Quinton

7-Eleven Pushes Slurpee with Video Game Promo

May 5, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

Ann Taylor Launches European Giveaway

May 5, 2008 6:01 AM, PROMO Xtra, By Amy Johannes

KFC Hidden Image Pushes Snacker Products

May 2, 2008 6:05 AM, PROMO Xtra, By Amy Johannes

AutoTrader.com Runs Sweeps to Push ‘Speed Racer’

May 2, 2008 6:04 AM, PROMO Xtra, By Richard Tedesco


CAMPAIGN SPOTLIGHT

Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes


SPECIAL REPORTS Sponsored Content

Getting in the Game

Aug 15, 2007 9:00 AM

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....


Issues, Research and Trends

Stupid Vs. Strategic Sweeps

Jul 1, 2007 12:00 PM, By Shari Brickin

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...


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Ask the Experts

Bruce Hollander
Sweepstakes




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TOP STORY

Electronics Makers Offer Analog TV Makeover

May 9, 2008 6:00 AM, PROMO Xtra, By Brian Quinton

Return with us now to those thrilling days of yesteryear, when “The Lone Ranger,” Sid Caesar and all your other TV favorites came in over the air and via an antenna.

The Consumer Electronics Association and the National Association of Broadcasters want to find the people who remember those days … and give one of them all the gear needed to upgrade to a digital signal.

Related Articles

7-Eleven Pushes Slurpee with Video Game Promo

KFC Hidden Image Pushes Snacker Products

In Depth: Games, contests & sweepstakes

Hostess Launches Instant-Win Game Tied to Baseball

May 9, 2008 6:02 AM, PROMO Xtra, By Amy Johannes

Electronics Makers Offer Analog TV Makeover

May 9, 2008 6:00 AM, PROMO Xtra, By Brian Quinton

7-Eleven Pushes Slurpee with Video Game Promo

May 5, 2008 6:04 AM, PROMO Xtra, By Amy Johannes

PROMO'S 2007 P&I SURVEY

Justly Enriched


Executive summary:
Employees and customers are both getting and expecting premiums and incentives, Promo survey shows. Of the 738 marketers who participated in our annual P&I research, 43% plan to increase their employee perk budgets in 2008, up from 28% who offered such programs this year. And the numbers are similar for consumer incentive programs. Next year they're set to jump to 48.3%, up from 35.4% this year.Read on to find out about the most popular incentives, where and how premiums are offered and how return on investment is measured.
Download the full report

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