SWEEPSTAKES, GAMES & CONTESTS
Eukanuba Facebook Fan Pets to Appear in 2013 CalendarEukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food. The brand has opened a nationwide search via Facebook to find and feature a dozen top dogs in an exclusive 2013 calendar. The idea is to showcase beautiful, healthy looking canines that support the brands nutrition benefits, Manuel Miyar, associate marketing director at Eukanuba, said. ... |
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2011 Pro Awards
2011 Best Use of Games, Contests and Sweepstakes 2nd PLACE: 7-Eleven Zynga Promotion |
LATEST RESEARCH
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...
In-Game Ads to Hit $1B in Five Years: Forecast
Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years...
Sweepstakes Archive
Meijer Rolls Out Holiday Digital Sweeps with a Video Hook
It's probably engaging enough that Midwest retailer Meijer is running an online holiday contest offering Web site visitors a chance to win $10,000 in gift cards, as well as a $10,000 to their local food pantry. But to ensure its hold over visitors' interest, the Meijer "Get Gifted" promotion has also deployed a unique 360-degree video technology that lets them search virtual rooms for instant-win prizes. ...
2012 Trends Report: The Outlook for Marketing Growth in Key Promotional Categories
The economy’s still shaky and consumers are still nervous about opening their wallets. But that doesn’t mean promotional marketing gets to take a breather. More than ever, the burden remains on marketers to conceive of, execute and measure innovative and convincing promotions that will ultimately help seal the deal. Promo talked with promotional experts about what 2012 may bring for marketers and their agencies....
A Chat with Wonder Bread’s Brand Manager about its 7Wonders Tour
The brand Wonder Bread ran a cause marketing promotion that encouraged people to nominate exceptional teachers under the “7Wonders of the USA Teacher Tour” promotion. During the four-month program, which ran from July to October, more than 3,000 nominations came in, a 230% jump over the previous version of the promotion. Here, Tameika G. Miller, the brand manager of premium breads for Wonder and Merita, shares her thoughts about the promotion....
Naming Hostess Penguins for a $2,500 Gift Card
Gift cards will be a big part of holiday shopping this year, whether people buy them for gifts or add them to their wish lists in the hopes of receiving one from someone else. In keeping with that theme, Hostess is using a gift card as a grand prize in a new contest that it says will “brighten the holiday season” for the winner. ...
Clorox Community Has Fun with Toilet Training "Oops" Moments
Clorox has 427,750 fans on its “Bleachable Moments” website and another 10,543 fans talking about it. The brand refers to the site as one of its new online communities, a place where moms can share “bleachable moments” through a contest that tackles life’s “Yuck + Oops” moments. In particular, the contest revolves around the consequences of putting together a toilet-training toddler and a warm bathtub. ...
Trimming 2.5 Million Game Plays into Quality Leads: Travelocity
Travelocity let its “Roaming Gnome” fade from view over the last year or so, a conscious choice by the brand. But as it soon found out, its customers didn’t agree raising the same question over and over: “Where’s the Gnome?” “Where’s the Gnome?” “Where is that Gnome?” That led to the brands largest promotion to date....
Chrysler Scavenger Hunt Drives 1 Million YouTube Views
Chrysler and its Dodge brand had people running around the country several weeks ago looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.” Chrysler pitches the vehicle as one for the adventurous and played the promotion along the same lines. ...
Go Forth And Tape!
The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff...
A Word From Borden
The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market...
Coke Gives Schools a Chance
Over the last three month, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school...
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