Kraft Puts Rachael Ray Sweeps on 62 Million Nabisco Boxes

Getting in the Game

Aug 15, 2007 9:00 AM

Spending on advergames hit $264 million in 2006, and is expected to triple to $676 million by 2009. The games can be likened to a first date: entertaining and engaging with the possibility of a reward if you get permission, like a year's supply of milk. That was the prize at the end of a contest the California Milk Processor Board tied to a wildly successful game it launched in March. In this special report from Promo you'll learn the do's and don'ts in developing, launching and marketing advergames from experts and top brands....

Stupid Vs. Strategic Sweeps

Jul 1, 2007 12:00 PM, By Shari Brickin

Stop and ask yourself, Do I know a Stupid Sweepstakes from a Strategic Sweepstakes? First, answer these three simple true/false questions. Sweepstakes...

Bruce Hollander Sweepstakes