LATEST NEWS
KFC Runs “Hail Mary” Scholarship Pass PlayIf any National Football League team completes a “Hail Mary” pass on the final play of a divisional or conference championship game, KFC will make a six-figure donation to its Colonel’s Scholar’s Program.... |
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Sweepstakes Archive
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you're wishing on, because if things turn bad, you...
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But...
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest...
Weekly Game Show Picks Contestants from the E-Audience
The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the...
MillerCoors Contests Lets Consumers Create Bobbleheads
For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer...
KFC Takes Wing Title
The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling...
Disney Runs Dream Job Contest
#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a...
MSN Program Engages Weight-conscious Consumers
#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to...
McDonald's Monopoly Gets a New Look
#15 Best Campaign Generating Brand Volume 2007 MONOPOLY AT MCDONALD'S AGENCY: The Marketing Store CLIENT: McDonald's Success has its price. When you hit...
Hostess to Visit Sweeps Contestants Homes on Halloween Night
In a play on Publisher’s Clearing House’s Prize Patrol, reps from Hostess will visit the homes of some of its sweepstakes contestants on Halloween to dish out $1 million to one winner...
