LATEST NEWS
Sears / Kmart Loyalty Contest Splits Prize with CharityTo mark the pending first anniversary of its Shop Your Way buyer rewards programs in its Sears and Kmart retail brands, Sears Holding Corp. has launched a contest that will give one lucky loyalty member... |
|
2009 Games/Sweeps Industry Trends Report
Spending up by a NoseGames and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry... |
|
LATEST RESEARCH
IAB Releases Proposed Guideline for In-game Ad Measurement
Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...
In-Game Ads to Hit $1B in Five Years: Forecast
Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years...
Sweepstakes Archive
Spending up by a Nose
Games and sweepstakes spending increased just a smidge to $1.870 billion in 2009, from $1.868 billion in 2008, according to the VSS Communications Industry...
Cheez Doodles UGC Contest Lets Kids Interact with Mascots via Augmented Reality
Snack maker Wise Foods is hoping to drum up some viral excitement for its Cheez Doodles brand among teens and young adults with a campaign and contest that uses a technology known as augmented reality to get a trio of animated cheese puffs to rock out....
Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign
Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June. ...
Offer Multiple Prizes Instead of Just One
Beat the recession without breaking the bank...
Dr. P and the Roses
Be careful what you wish for, because you just may get it. And be careful whose intellectual property you're wishing on, because if things turn bad, you...
Dole Uses Blogs and Parties to Promote Fruit Parfaits
For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But...
Kleenex Seeks Artists to Design Hispanic-themed Packaging
Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest...
Weekly Game Show Picks Contestants from the E-Audience
The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the...
MillerCoors Contests Lets Consumers Create Bobbleheads
For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer...
