Latest News

LATEST NEWS

Coca-Cola and Albertsons to Give Away Dream Home

The Coca-Cola Co. has launched the “California Dream Home Giveaway” sweepstakes in partnership with Albertsons...

More Contest News

Latest Research

LATEST RESEARCH

IAB Releases Proposed Guideline for In-game Ad Measurement

Advertising Bureau yesterday released proposed guidelines for in-game advertising measurement and opened a public comment period...

In-Game Ads to Hit $1B in Five Years: Forecast

Media analyst firm Screen Digest predicts that the increasing audience and reach of video games will fuel brand interest in integrating with electronic play over the next five years...

Sweepstakes Archive

Dunkin’ Donuts Returns to its Roots—Doughnuts—in $10 Million Campaign

Dunkin’ Donuts has launched a new $10 million promotional campaign to remind people of its roots as a doughnut maker. The campaign, the first to focus on the round pastries since 1997, includes TV, radio, online ads and a contest that lets people design their own doughnuts, with the winner receiving $12,000 and their doughnut becoming part of the company’s every day menu in June. ...

Offer Multiple Prizes Instead of Just One

Beat the recession without breaking the bank...

Dr. P and the Roses

Be careful what you wish for, because you just may get it. And be careful whose intellectual property you're wishing on, because if things turn bad, you...

Dole Uses Blogs and Parties to Promote Fruit Parfaits

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But...

Kleenex Seeks Artists to Design Hispanic-themed Packaging

Kleenex wants to get some Latin flavor onto its packaging to celebrate Hispanic Heritage Month this September. To do that, the brand is running a contest...

Weekly Game Show Picks Contestants from the E-Audience

The tech's new, but the idea is as old as You Bet Your Life or Let's Make a Deal. A Boston-area entrepreneur is streaming a weekly game show over the...

MillerCoors Contests Lets Consumers Create Bobbleheads

For those who've always seen themselves as bobble heads thus joining the august company of A-Rod, Tony Romo and Dwight Schrute MillerCoors' Icehouse beer...

KFC Takes Wing Title

The climax of the National Football League season is also the height of the chicken-wing-eating season, and Kentucky Fried Chicken formalized that, unveiling...

Disney Runs Dream Job Contest

#6 Best Use of Consumer-Generated Content DISNEY DREAM JOB AGENCY: Disney Parks; CareerBuilder.com CLIENT: In-House One man spent time constructing a...

MSN Program Engages Weight-conscious Consumers

#9 Best Use of Games, Contests and Sweepstakes MILLION POUND MATCH-UP AGENCY: Mr. Youth CLIENT: MSN/Microsoft Corp. Early this year, MSN.com needed to...

More Sweepstakes/Games Articles

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ASK THE EXPERTS

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Interactive
Kim Collins, Realtime Media Inc.
Loyalty Brandmovers
Andrew Mitchell, Loyalty Brandmovers
Sweepstakes
Bruce Hollander, Don Jagoda Associates, Inc

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