CREATIVE SHOWCASE Interoute Hails a Taxi

CLIENT Interoute

AGENCY Bite

TAXI! Telemarketers from across the pond are calling U.S. executives in New York City and offering them a ride in a branded London-style taxi, to learn about Interoute, a U.K.-based operator of Europe's largest telecommunications network and its services. The campaign aims to connect U.S. companies with a global presence to Interoute satellite offices overseas. Two waves of direct mail pieces reached executives followed by an Interoute-branded MP3 player containing a brief audio message from an Interoute spokesperson speaking with a British accent. The telemarketers then called to invite the execs to take the taxi ride anywhere in the New York metropolitan area. During the ride, a presentation played on a flat panel TV and an Interoute exec could come along for the ride if requested. The campaign was created by Bite, London.