Creative Showcase

CLIENT Gerber

AGENCY J. Brown Agency, Stamford, CT

Gerber knows that parents have promises to keep to their children. The baby food and products company launches its own Gerber Promise this month, to help those kids “Start Healthy, Stay Healthy.” The integrated campaign, from agency J. Brown Agency, supports the company's expanding product line for infants and older babies. It starts with FSIs and a new Website filled with parenting tips and a premium offer for a safety pin-styled “Promise Pin.” In-store events (via J. Brown sibling, foodbroker Crossmark) reach more moms and dads. The campaign rolls out to the U.S. this year, and to Mexico in 2006.