2005 SITE Crystal Winners Named

The Society of Incentive & Travel Executives (SITE) recognized the best incentive campaigns, special/motivational events and promotion campaigns of the past year in a ceremony during its annual International Conference held in Toronto last week.

Programs were evaluated in the areas of return on investment (ROI)/budget maximization, creativity, logistics and ability to overcome program and implementation challenges. Above all, programs were evaluated based on their ability to deliver superior results.

2005 SITE Crystal Award Winners:
The Most Creative Use of an Incentive Program to Solve a Marketing Problem—Internal Marketing Campaign Shamba Mueller, Carlson Marketing Group, Minneapolis, Minnesota, USA
Visa Preferred Program

The Most Creative Use of an Incentive Program to Solve a Marketing Problem—Internal Marketing Campaign
William E. Bryson, MotivAction, LLC, Minneapolis, Minnesota, USA
John Deere Ag Rome MMIV Program

The Most Creative Use of an Incentive Program to Solve a Marketing Problem—External Marketing Campaign
David Cox, CiEvents, North Sydney, Australia
Know Your IBM

The Most Creative Use of an Incentive Program to Solve a Marketing Problem—External Marketing Campaign
Alejandro Verzoub, AV Business & Communications, Buenos Aires, Argentina
MOTOFIESTAS

Most Outstanding Single Event—Under $80,000 USD
Rhys Curtis, Extra Mile Company, Auckland, New Zealand
MOTOway

Most Outstanding Single Event—Over $150,000 USD
Richard Lowy, PGI/TBA Global Events, Vancouver, Canada
Conclave—Feile Festival

Most Outstanding Incentive Travel Program—5 Nights or More, 76-200 Participants
Lucy Eisele, Creative Memories, St. Cloud, Minnesota, USA
Masterpiece 2005 Incentive Trip

Most Outstanding Incentive Travel Program—5 Nights or More, 200+ Participants
Penny Wing, Incentive Travel LLC, San Diego, California, USA
Viacom "Above and Beyond All Expectations" Cruise